Problem identification Case Study Example | Topics and Well Written Essays - 500 words

Problem identification - Case Study Example is the lack of access to cost effective health care, particularly to the uninsured and the underinsured (Greenwald, 2010). Access to quality and cost-effective health care is a key challenge, which is often faced by the health care system. This is mainly because, more often than not, the health care centers and services are highly expensive and time consuming. This in turn, leads to a series of problems, such as lack of availability of prompt medical assistance, thus putting the patients at a higher health risk. Furthermore, it has also been observed that seeking self-referrals for acute illnesses is a tedious task, thus further limiting and / or restricting the access to basic / primary health care. Most of the professional health care practitioners in the U.S., often seek a referrals from physicians, rather than acknowledging self-referrals. Such a practice delays the treatment to critical diseases and postpones the availability of prompt and urgent medical assistance (Hammaker, Tomlinson, 2010). The above mentioned hassles may not be bothersome to the economically well off individuals, or those who a re aptly covered by a health care insurance, however in case of an average citizen or a commoner, i.e. those who are uninsured and / or underinsured, such setbacks play a huge role in influencing their decision and restricting their access to cheaper, better and effective health care. According to statistics approximately 50.7 million people in the U.S. are currently uninsured, which is estimated to be at a record high and reflects the magnitude of health crisis that has befallen the average American citizen in present times (msnbc, 2010). The percentage of those who are under-insured too has risen over the years. According to available statistics, there has been a whopping 60 per cent rise in the number of people who are under-insured in less than four years, and is

Just Us! Cafe: Business Analysis

Just Us! Cafe: Business Analysis Just Us! Cafes is the company specialise in food and service industry consist of wholesaler and retailer in Nova Scotia, Canada, and United States. Just Us cafes vision is to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all their stakeholders. Their core product is certified Fair trade, organic products and local products which is high quality and social and environmental responsibility. Just Us! Coffees focus on nique market of promoting fair trade. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. The main distribution channel of Just Us are in grocery stores, four cafà ©s (two each in Wolfville and Halifax) and distributed products on university campuses. In current situation, the prevailing economic climate and increasing competition has been issues to the founders. In addition, Just Us! Coffee goal to expand their business, consequently, the new challenges arise from having compete with several big brands for example Starbuck, Mcdonald, Kraft who also introduce the FairTrade certified coffees, or Rainforest Alliances certified coffees and small coffee shops and new entrants to retain its brand recognition of its customers. There are several possible answer to those problem such as: Increase power of branding to make it difficult for new entrants and create the different with existing rivals. Using Joint venture, franchising as an option to expand into new market Using new media to increase marketing and customer service. 4 Current Situation Analysis Positioning is the art of designing the companys offering and image to occupy a distinctive place in the mind of the target market. (Kotler, 2003, pg 308). 4.1 External Analysis: In order to develop effective strategies Just Us Cafà ©s are required to examine the external environment in which they operate. I have carried out the following analyses: Pest Analysis Porters 5 Forces Competitor Analysis 4.1.1 PEST analysis Political As highlighted throughout the case, a huge political factor involved in the industry was the certified recognition of actual fair trade and the whole process. Economic The economic environment is constantly changing and as we can see from the case, some competitors are providing partially organic ranges as well as mainstream organic coffees. JU pricing is at a slight premium and in the current environment; disposable income of consumers can play a large role in choosing a product. JU must be aware that a consumers feeling toward one product may be influenced by their income, regardless of how strong they feel about fair trade. Social As mentioned in the case, the overall coffee experience seems to be a large part of the attractiveness of JU and competitors. Any future strategy must be designed with this experience in mind rather than expanding rapidly and diminishing the experience factor. Technology Technology is constantly evolving and JU can seize a significant advantage by utilizing technology more. JU needs to examine the improvements technology can make in the manufacturing process and in their advertising. Environment The issues of carbon footprint means there are more incentives to buy from local supply rather than international import. Legislation There is no specific legal requirement for fairtrade or coffee in general. 4.1.2 PORTERS FIVE FORCES Threat of New Entrants: Threat of New Entrants is high within the market as there are very few barriers to entry and fair trade coffee trends are extremely popular so it is an attractive industry. Buyer Power: Buyers threaten an industry by forcing down prices, bargaining for higher quality or more services, and playing competitors against each other (Dess et al 2004:53). As mentioned in Appendix B-PEST, the customers income plays a huge role in selecting a product therefore if they decide to bypass fair trade products because of the premium price they can hold allot of buyer power, thus making buyer power in the industry high. Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes. Supplier Power: Supplier power is relatively low as the industry is fair trade coffee. From previous knowledge, coffee suppliers were being exploited and continued to produce. It is simply because of the willingness to partake in fair trade that they have gained power. However I still believe that due to the underdevelopment of the producing countries allot of the power still lies with the buyers. Competitive Rivalry: Competitive rivalry is relatively high as seen in previous competitor analysis. There are many competitors in the local market and on the shelf within the mainstream markets. 4.1.3 Competitor Analysis Competitor Channels Locations No. Shops Kicking Horse Coffee Shops, Gourmet West Coast, Canada N/A Stores, Restaurants Quebec Ontario Kraft Foods Stores, Universities United States Mainstream PG Millstone Mainstream Canada United States Mainstream Nestle Mainstream Canada United States Mainstream Lowblaws Private Label Lowblaws Stores Canada Mainstream Just Us! Coffee Shops, Universities, Gourmet Stores, Nova Scotia, Quebec 4 Coffee Shops On The Supermarkets Ontario Shelf Trident Bookseller Cafe Coffee Shop Halifax, Nova Scotia 1 coffe shop Java Factory Coffee Shop Nova Scotia-Halifax, 3 Coffee Shops Darthmouth, Upper Tantallon Tim Hortens Restaurant Nova Scotia General-Wolfville(2), Halifax(21) 170 Second Cup Coffee Shop Retailer Canada General, Nova 360 Scotia(6)-Halifax(5) 4.2 Internal Analysis 4.2.1 Core Competence The Value Chain is a method that can be used to analyze JUs internal environment. Porter (1980) created a generic value chain model which listed activities that could be found in most firms. These activities can be divided into primary and support activities, which aim to create value for customers, whilst exceeding the cost of such activities. 4.2.2 Financial Analysis 4.2.3 Value chain 4.2.4 Geography focus 4.3 Evaluation SWOT ANALYSIS Strength Just Us! Coffee Roasters brand equity is what drives the company forward. Customers base their decision to purchase coffee from Just Us! Coffee Roasters are a symbol of their own personal beliefs, demanding ethical business practices and quality of product. Just Us! Coffee Roasters image also attracts a passionate following. Weakness Just Us! Coffee Roasters operates as a co-operative. Not only must they operate to fulfill shareholders expectations, but they also must operate in a manner that is expected of the values that the company had initial0ly set out with. Jeff and Debra Moore, are bound to creating a profit while maintaining the appropriate image and practiced that they initially based their company on. Upon entering the next phase of the companys life cycle, Jeff and Debra must maintain operations under strict control of their original company values as they compete against competition that does not share the same values. Opportunity New Fair trade products: With more and more fair trade products becoming readily available a huge opportunity to increase the product portfolio is on the horizon for JU Social Media/Online: The online environment presents JU with a huge opportunity to increase brand awareness, engagement and utilize its loyal customers feedback at a very low cost. Threat Clarity on Fair Trade: An issue highlighted in the case was that of clarity and regulation on fair trade. It is to be seen that the fair trade term is been thrown around too commonly and applied to every product, thus potentially reducing effect of one of JUs key USPs. Clouded Focus: At the moment JU are using multiple channels of distribution, however with various challenges on the horizon a decision needs to be made on a strategy. Operating and managing two separate strategies can create a clouded vision within the company and a decision needs to be made on prioritization. 4.4 Ethical issues Ethics are the moral principles or values that govern the actions and decisions of an individual or group (Gresham 1985)  [1]  . Ethical principle has been used as guidelines of business activities and justification of action. The table below 2 The part JU focus on in this diagram is ethical and legal which make them more expensive than others. The reason for that is they promoting Fairtrade to pay more for suppliers, therefore, the cost of it will be higher than competitors who are currently not in fairtrade segment. Secondly, as the case study mention, they couldnt use licensing method since they dont trust the agency who selling JU product would comply with JU ethical principle. It may damage their reputation as well as losing customers. 5 Memo to juliet 5.1 BCG Matrix As JU provide various organic products it is important to examine the more profitable ones and not so profitable in order to either focus marketing effort on weaker products or discontinue them. The revenue from coffee and drink has the highest percentage in the trade figures of Just Us! Cafe while in the Fairtrade market there is significant growth rates in volume in both coffee and tea over a four year period. Perhaps JU should look at the profitability of the market for others (vouchers) and consider placing less emphasis on it. Since it contributed lowest proportion to the total revenue and even loss in one store. However, the gift cards, gift basket and event tickets in this category may promote all Just Us products. Benefits of BCG Matrix The BCG matrix help managers in resource allocation among various units. The managers can compare several business units which company offer. This method simplified the analysis of the product and market by using the market share and growth rate of products. BCG has been well known world wide and used for quick respond to the industry. The BCG allows for the making of comparisons so as to measure the growth and development rate of a company against the average growth rate in that specific industry. In addition, this particular matrix is also enjoyable to use, encouraging better decision making. Large organizations that are normally in need of effective decision making can benefit a lot from using BCG matrix, especially those seeking better resource management. Limitations of BCG Matrix High market share does not always leads to high profits. There are high costs also involved with high market share. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes. To sum up, it can be seen that even though BCG matrix has many benefits, it may not applied to JU since they offer Fairtrade products, therefore, the cost is relatively high as well. In other words, high market share and high growth rate may not give them high profit. Moreover, the dog products seem to have lower revenue may due to high profit margin and has been used to promote others products. 5.2 Product Life Cycle Using product life cycle to find the stage of products could help to understand the profit of the products offered. Rather than compare the market share and growth rate, JU can use product life cycle to understand their products. Coffee and drinks still on the growing trend, it shows that these products is on the growth stage which need to increase differentiation, improve the products and services while gaining the market shares. The JU products and Bodum, Lunches, Bakery has been put in maturity stage since the revenue of those are expected to increase slighty compare with Coffee and Drinks. The other products of JU complied of gift card, event tickets has low profit and even loss due to introduction stage. Therefore, it should not be removed from the products range. 5.3 Financial Analysis Appendix 5.4 Geography Concentrated Appendix 6 Retail Customer loyalty strategy INTEGRATED MARKETING COMMUNICATION The concept of IMC has been defined in three ways: a one-voice view in which there is one theme and one image, a perspective which suggests that product, image and consumer behaviour should be considered simultaneously and a perspective which focuses on the integration of communications disciplines.(Nowak, et al, 1994) CONSISTENCY IMC planners, focus their attention in two types of consistency, one voice one look and strategic consistency. For instance one voice one look, delivers a campaign in which all advertising, sales promotion, sponsorship, publicity and direct response and package for the two different products have the same appearance and feel. All the media messages reinforce one and the other. (Duncan, 2003) Renovation of coffee shops into uniformed unit could show customer the consistency of the business. Increase the customer service performance JU cafe can improve the customer service such as the expert suggestion or customer related services. The good customer service could improve the performance and increase turnover. Improve customer awareness Events and exhibitions to keep the customer aware and informed about fair trade and Just Us products. By provide the chance for customer to understand JU nature as well as fairtrade, customer can feel more comfortable to come to the coffee shop. Loyal customer base Promotions such as giving free cup of coffee for return customers. Loyalty cards for existing customer to collect points to exchange for gifts or products. Customer relationships such as email of new products or service or simply the news on Fairtrade. 7 STP analysis and the marketing mix Market MARKET SEGMENTATION AND TARGETING Segmentation and targeting seek to determine who companies want to reach in order to build brand relationship. Marketing today is in the name of efficiency and effectiveness, becoming more focused on smaller but more profitable segments of the market. (Duncan, 2003) Just us cafe currently focus on the young people 18-30 who concern about the ethical issues and interested in Fairtrade. However, that is only the niche market where the number of customer is small compare to JU competitors. In order to increase sales, JU need to expand it own segmentation. In other words, JU need to enter new segment in order to get more customers. For example, JU offer to fashion industry such as giving coffee for catwalk show or JU coffee could offer delivery to office for white collar people. JU coffee would increase the target since more and more people outside their age focus interested in drink coffee and ethical issues. POSITIONING The positioning of the JU coffee need to be uniformed. At the moment, there are 4 different location which offer different products and service which make JU too diversified. If new customer come to the coffee bar they may expected the same service, therefore, JU coffee should be made as uniform service. Strategic Marketing Options: Ansoffs Matrix In the market JU has their existing menu as the existing products which other competitor also provide the same kind of products and services. The market is existing. Therefore, JU cafe have 3 option they could adopted. Market penetration: JU can improve their customer service, renovate the current location and training employees to increase and improve the customer experience. Moreover, they can use new media to promote the brand. Product development: JU can come up with new products which may benefits their current customers such as new formular for coffee, additional art on coffee cream or the new food in their menu. Market development: JU can use Joint Venture to expand their market and sharing the risk of investment. Evaluation of Options: SAF Option 1: Market penetration Suitable In the current situation, Just Us cafe can use this to improve their market share Yes Acceptable This method is acceptable since JU has the experience in premium service. Yes Feasible The fund required is lower than the other methods The experience available Yes Option 2: Product development Suitable In the current situation, Just Us cafe can use this to improve their customers experience. Yes Acceptable The new products cannot be launched immediately since they need to research and development. No Feasible The fund required is high and there is need for expertise. May be Option 3: Market development Suitable In the current situation, Just Us cafe can use this to improve their market share Yes Acceptable This method make JU lose part of their control in new shops. May be Feasible The fund required is medium since it can be share with other venture and the risk is shared as well Yes 8 Implementation a. Strategic and Marketing Objectives b. Marketing Strategy and Marketing Mix Advertising POP materials Direct Marketing Web Site Personal Selling Exhibitions and Events Packaging Sales Promotion Trade Promotion Product Placement Field Marketing c. Responsibilitiesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ d. Time Period for Implementationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ e. Monitoring and Controlà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ f. Return on Investmentà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 9 Conclusion Just us cafe can offer the option 3 or option 1 since all of the option require sufficient fund to launched. The option 3 seem to be more suitable since JU want to expand the market. Using Joint Venture, they can create the alliance with other rival to protect themselves as well as increase the power over new entrant and stronger competitors. However, they can increase their channel for supply and B2B market as well as B2C. Besides, JU can also use new media such as online business or online network to promote their brand with low cost of maintainance since WWW become more and more wellknown.

Essay --

Introduction Cost accounting can be defined as evaluating data relating to cost in order for management to regulate actions and strategize for the future (Vanderbeck, E., 2013). Financial information is crucial in order for an organization to manage its expenses and for budgeting reasons. There are a few types of cost accounting that an organization can use in order to analyze financial information. Each method is unique and considers different variables when analyzing monetary data. It is dependent on the leaders of the organization to determine what cost accounting system would be best suited for their financial operations. Although there are numerous of methods for costing, this paper will particularly concentrate on activity based costing within the healthcare field. Activity based costing within a healthcare system As mentioned earlier, costing systems vary and use different variables when determining or analyzing monetary information. Activity based costing (also known as ABC) as defined by Gapenski (2012) identifies the different steps necessary to produce a good or service, approximates and totals the costs of those steps. It is an upstream approach and recognizes all cost drivers (steps, procedures) within the organization into creating that product or service (Gapenski, L.C., 2012). One might ask, well how can this system be significant to a healthcare facility? There are actually numerous activities that go on when a person decides to visit his/her physician or during emergency health situations. Let’s take an emergency situation for example. A football player receives a helmet to helmet hit, loses consciousness and has to be carted off the field. He is then taken by the ambulance to the nearest hospital w... ...is data can be signified as if the organization were to consider saving more money by reducing staff numbers, they would be able to do so without compromising quality. Conclusion As mentioned earlier, costing systems vary and consider different factors when evaluating financial information. It is vital for supervising personnel and leaders to consider which costing system would best suit the organization’s needs. The activity based method is an effective tool when used properly. But of course, all tools have their highs and lows. The ABC method can project a more accurate tale of the organization’s financial strengths and weaknesses. But keep in mind, it requires a significant amount of time and each cost driver is to be carefully considered. Regardless of the costing system used, proper analysis of financial data is crucial to the future of the organization.

Public Key Cryptography

Abstract- Public-key cryptography is a key technology for e-commerce, intranets, extranets and other web-enabled applications. However, to garner the benefits of public-key cryptography, a supporting infrastructure is needed. The Microsoft ® Windows ® 2000 operating system includes a native public-key infrastructure (PKI) that is designed from the ground up to take full advantage of the Windows 2000 security architecture.This paper describes the fundamentals of public-key security systems, including what benefits they offer and what components are required to implement them. It also describes how the Windows 2000 PKI components deliver the needed services while providing interoperability, security, flexibility, and ease of use. I. Overview Public-key cryptography offers significant security benefits when it's properly implemented. Like other enabling technologies, public-key cryptography requires an infrastructure to deliver its benefits.However, the public-key infrastructure, or PKI, isn't a physical object or software process; instead, it's a set of useful services provided by a collection of interconnected components These components work together to provide public-key-based security services to applications and users. This white paper has two goals: to explain public-key technology and its uses, and to describe the features and benefits provided by the native PKI in the Microsoft ® Windows ® 2000 operating system.Understanding both of these topics will help you to decide where you can use PKI technology to improve your business processes and increase your ability to securely handle transactions with others. In this paper, you'll learn what a public key infrastructure is, what desirable benefits it can offer your operations, and how the Windows 2000 PKI delivers interoperability, security, flexibility, and ease of use. II. History During the early history of cryptography, two parties would agree upon a key using a secure, but non-cryptographic, metho d; for example, a face-to-face meeting or an exchange via a trusted courier.This key, which both parties kept absolutely secret, could then be used to exchange encrypted messages. A number of significant practical difficulties arise in this approach to distributing keys. Public-key cryptography addresses these drawbacks so that users can communicate securely over a public channel without having to agree upon a shared key beforehand. In 1874, a book by William Stanley Jevons[1] described the relationship of one-way functions to cryptography and went on to discuss specifically the factorization problem used to create the trapdoor function in theRSA system.Since the 1970s, a large number and variety of encryption, digital signature, key agreement, and other techniques have been developed in the field of public-key cryptography. The ElGamal cryptosystem (invented by Taher ElGamal) relies on the (similar, and related) difficulty of the discrete logarithm problem, as does the closely rela ted DSA developed at the US National Security Agency (NSA) and published by NIST as a proposed standard. The introduction of elliptic curve cryptography by Neal Koblitz and Victor Miller independently and simultaneously in the mid-1980s has yielded new public-key algorithms based on the discrete logarithm problem.Although mathematically more complex, elliptic curves provide smaller key sizes and faster operations for equivalent estimated security. III. What is public key cryptography? When most people hear the words encrypt or cryptography, they immediately think of secret-key cryptography, wherein two parties share a single secret key that's used both to encrypt and decrypt data. Loss or compromise of the secret key makes the data it encrypts vulnerable. By contrast, public-key systems use two keys: a public key, designed to be shared, and a private key, which must be closely held.These keys are complementary: if you encrypt something with the public key, it can only be decrypted w ith the corresponding private key, and vice versa. Public-key systems depend on the mathematical relationship between the public and private keys. It's not feasible to derive one from the other. There are two fundamental operations associated with public key cryptography: encryption and signing. The goal of encryption is to obscure data in such a way that it can only be read by the intended party. In public-key cryptography, if Bob wants to send Alice some private data, he uses her public key to encrypt it, then sends it to her.Upon receiving the encrypted data, Alice uses her private key to decrypt it. The important concept here is that Alice can freely distribute her public key in order to allow anyone in the world to encrypt data that only she can decrypt. If Bob and Chuck both have copies of her public key, and Chuck intercepts an encrypted message from Bob to Alice, he will not be able to decrypt it; only Alice's private key can do that, and she is the only person who holds it. These two operations can be used to provide three capabilities A PrivacyPrivacy is a necessity for businesses of all kinds, but it's of vital importance for ones that use the Internet. The Internet allows anyone in the world to communicate with anyone else, but it doesn't provide security. Even within your company's internal network, if someone can gain physical access to your network media, they can eavesdrop on any data that traverses it. Public-key cryptography provides privacy via data encryption, whether the data is in the form of e-mail messages, credit card numbers sent over the Internet, or network traffic.Because public keys can be posted freely, complete strangers can establish private communications simply by retrieving each other's public keys and encrypting the data. B. Authentication Any transaction involves two parties, whether they're a client and a server or a customer and a vendor. For many transactions, it's desirable for one or both sides to be able to authentic ate, or verify the identity of, the other. For instance, before a customer provides their credit card number to an e-commerce web site, they will want to know that they are not talking to an imposter.One way that a customer can do this is by making the web site prove that it holds the right private key. For example, a web browser might encrypt a piece of information using the site's public key and ask the web server to decrypt it, thereby demonstrating that the server has the right private key, and proving its identity. Authentication can also take the form of assuring your customers that you produced a particular piece of data and that it has not been tampered with. Public-key cryptography enables you to do this by means of a digital signature, a concept which is an extension of the public-key signing operation discussed above.If Bob wants to digitally sign his company's annual report, he first generates a unique fingerprint of the report using an algorithm called a hash algorithm. Hash algorithms are specially designed to guarantee that even a single changed byte in the document will generate a completely different hash. Next, he encrypts the report and the hash using his private key. Alice (or anyone else) can verify the origin and authenticity of the signed report by first decrypting it using Bob's public key, then calculating her own version of the fingerprint and comparing it to the fingerprint she received.If the two match, it proves two things: that the report has not been tampered with, and it came from Bob. C. Non-repudiation Businesses require the ability to enter into binding agreements, whether in the physical world or on the Internet. Suppliers and buyers need the assurance that if they enter into an agreement, the other party will not be able to repudiate the agreement at some later point. Digital signatures on electronic purchase orders, contracts, and other agreements are legally binding in several countries and in many U.S. states, and legal acceptance is rapidly growing. D. infrastructure Manage keys: a PKI makes it easy to issue new keys, review or revoke existing keys, and manage the trust level attached to keys from different issuers. Publish keys: a PKI offers a well-defined way for clients to locate and retrieve public keys and information about whether a specific key is valid or not. Without the ability to retrieve keys and know that they are valid, your users can't make use of public key services.Use keys: a PKI provides an easy-to-use way for users to use keys—not just by moving keys around where they're needed, but also by providing easy-to-use applications that perform public-key cryptographic operations, making it possible to provide security for e-mail, e-commerce, and networks. E. A capability,not a thing A common misperception is that a PKI is a thing. In fact, it's a capability—the capability to easily publish, manage, and use public keys. Think of a PKI like a municipal water system. A wat er system is made up of purification plants, storage towers, pumps, water mains, and so on, as well as the pipes and faucets in your house.All of the disparate service-providing objects work together to provide a capability for users to obtain water on demand. In a similar way, a PKI consists of a group of discrete components that work together to allow you to use public keys, and public-key cryptography, seamlessly and transparently. The best place to implement a PKI is in the operating system. Operating systems already provide a number of other infrastructures, like the printing infrastructure that moves documents to printers and the file service infrastructure that retrieves files from shared storage.In both cases, the operating system provides a capability to transparently and easily use a network service, just as a PKI does. F. Digital certificates:packaging for public key So far, this paper has mentioned public keys when talking about the objects that a PKI uses. While public keys are required for PKI-based security, they're usually packaged as digital certificates. (It's important to stress that only public keys are packaged into certificates. The private key is never shared, so it doesn't require packaging—it's simply stored securely). The certificate contains the public key and a set of attributes, like the key holder's name.These attributes may be related to the holder's identity, what they're allowed to do, or under what conditions the certificate is valid. The binding between attributes and the public key is present because the certificate is digitally signed by the entity that issued it; the issuer's signature on the certificate vouches for its authenticity and correctness. For a real-world analogy, look in your wallet. If you have a drivers' license, you have the equivalent of a digital certificate. Your license contains a unique key (your license number) and some attributes (an expiration date, your name, address, hair color, and so on).I t's issued by a trusted agency and laminated to prevent it from being tampered with. Anyone who trusts the agency that issued your license and verifies that the lamination is intact can rely on its authenticity. At that point, though, the analogy breaks down—in the real world, only the government can issue a driver's license, so everyone knows that a license issued by Joe's Really Good DMV isn't valid. How do you make the same determination with a digital certificate? The answer lies in the concept of a certificate hierarchy.In a hierarchy, as shown in Figure 1, each issuer, or certificate authority, signs (using its own private key) the certificates it issues. The public half of the CA's keypair is itself packaged in a certificate—one that was issued by a higher-level CA. This pattern can continue through as many levels as desired, with each CA certifying the authenticity of the certificates it has issued. Eventually, though, there must be a top-level CA, called a roo t certificate authority. Since there's nobody above the root CA in the hierarchy, there's nobody to vouch for the authenticity and origin of its certificate.Instead, the root CA signs its own certificate—it simply asserts that it is the root. Figure 1: What a certificate hierarchy looks like Clearly, it's not secure to accept a root CA's assertion of its own identity. To verify a root CA's certificate, a trusted copy of its public key is obtained via an out-of-band method-—that is, it's delivered by a third party instead of over the network—and the key is used to verify that the root certificate is bona fide. Microsoft provides the public keys for many popular root CAs in PK-enabled products like Internet Explorer, allowing users to verify those roots transparently.Root CAs can also provide copies of their public keys for downloading from public web sites. Once the root key has been delivered via an out-of-band means, the user can verify the root certificate, an d hence the entire certificate chain. Even better, because each certificate's digital signature protects it from tampering, certificate chains can be freely passed over insecure media like the Internet. G. Public key enabled application Once your PKI can issue, publish, and control certificates, the next step is to deploy applications that can use them.A well-written application that is tightly integrated with the rest of the PKI can make the use of public-key cryptography all but transparent to the user. The user should not need to know how cryptography works, where certificates are stored, or any of the other details—they should simply indicate what they want done, and leave it to the applications and the PKI to make it happen. Applications can use digital certificates to deliver the benefits of public-key cryptography, and they can combine cryptographic functions like signing and encryption to make possible e-commerce, secure network access, or other desirable services.All Microsoft applications that use public-key cryptography are natively public-key enabled. For example, the Microsoft Outlook ® messaging and collaboration client offers built-in signing and encryption support, combined with the ability to use certificate publishers and root certificates from a number of sources. Internet Explorer, Microsoft Money, and Internet Information Server provide the ability to set up encrypted web sessions. PKI-enabled applications can build on industry-standard protocols to speed development and allow easy interoperability with other organizations, too.H. Hardware support The increasing market demand for PKI implementations has spurred hardware vendors to develop cryptographic hardware, including smart cards, PC cards, and PCI cards that offer onboard cryptographic processing. These hardware devices offer a wide range of capabilities. On the low end, smartcards offer limited cryptographic processing combined with secure key storage; on the high end, multi processor crypto-accelerators allow high-volume web services to secure data without suffering from bottlenecks caused by software cryptographic modules.The best thing about PKI hardware devices is that they're optional—if your application requires additional performance or security, you can add hardware to provide it as necessary, but you can still build a completely functional PKI in software. I. Models The standalone CA model The standalone CA model (see Figure 2) is probably familiar to you if you've used SSL-protected web sites. In the standalone model, some third-party entity holds the root key and certificate for your organization, and it issues and revokes all certificates for your users.This third party might be a commercial CA like VeriSign, Thawte, Belsign, or GTE Cybertrust; it could also be a bank, a law firm, a trade association, or any other organization that you trust to issue certificates on your behalf. Figure 2: The standalone CA model This model allows trus t both within and outside your organization, so you can exchange secure e-mail and e-commerce transactions with outsiders. Standalone CAs also free you from the complexities of issuing, revoking, and tracking certificates.However, it requires you to trust some outside entity with your certificate management, and many third-party CAs levy an individual charge for each issued certificate. The enterprise CA model In this model (see Figure 3), your enterprise acts as its own CA, issuing and revoking certificates subject to your business requirements. Because no outsourcing provider is involved, your organization maintains complete control over its PKI. In addition to that control, though, you can guarantee that no one outside the enterprise can obtain a certificate unless you issue it to them.This model works well for controlling access to internal resources, or for generating certificates whose attributes would be meaningless to an outside entity. For example, you could issue certifica tes to managers that would allow them to make electronic travel reservations through the company travel office. Figure 3: The enterprise CA model Enterprise CAs with subordinates You can expand the flexibility of the enterprise CA model by adding subordinate CAs for individual departments, business units, or subdivisions of the organization. Most organizations already delegate some amount of administrative control to their subunits.For example, individual managers at most companies have some level of purchasing authority; higher-ranking managers can write bigger checks. Even though there's a centralized purchasing department that does much of the enterprise-wide buying, individual units still have the ability to perform day-to-day purchasing tasks. Choose your trust model If the choice of a CA model is the most important one you face when implementing a PKI, choosing a trust model comes in a very close second. When you trust a root, you're making an implicit statement that you trust them to be careful about who they issue certificates to.In this case, careful isn't quite the right word; what you're really saying is that you trust them to follow their prescribed policies and procedures to verify the identity of a certificate holder when they issue the certificate. When you choose to trust a root certificate, you're also choosing to trust certificates signed by that root. Depending on the CA model you use, the practical impact of this choice could be large (as when you choose to trust a large, widely used commercial root CA) or small (like deciding to trust your own accounting department).Normally these decisions are made for the enterprise as a whole; however, the Windows 2000 PKI allows individual users (or their administrators) to make their own trust decisions. In addition, administrators may override or augment user trust decisions with group policies. You also have to choose what you trust certificates to be used for. The X. 509 v3 certificate standard all ows you to specify whether certificates can be used for signing, encryption, or both. For example, you might want to give everyone signature certificates but restrict the use of encryption-capable certificates to certain departments or individuals.Microsoft has extended this feature to allow you to specify additional uses, including signing software components, logging on using a smart card, or recovering an encrypted file. When using the Windows 2000 PKI, the issuer has total control over what the certificate can be used for. IV Conclusion Public key cryptography offers critical business advantages, including the ability to conduct e-commerce and normal business operations with increased privacy, security, and assurance. To deliver these benefits, a public-key infrastructure is necessary that makes it easy to manage, publish and use public keys.Windows 2000 offers a PKI that is completely integrated with the operating system and provides flexible, secure, interoperable services tha t are easy to use, easy to deploy, and easy to manage. References N. Ferguson; B. Schneier (2003). Practical Cryptography. Wiley. ISBN 0-471-22357-3. J. Katz; Y. Lindell (2007). Introduction to Modern Cryptography. CRC Press. ISBN 1-58488-551-3. J. Menezes; P. C. van Oorschot; S. A. Vanstone (1997). Handbook of Applied Cryptography. ISBN 0-8493-8523-7. IEEE 1363: Standard Specifications for Public-Key Cryptography Single Sign-On Technology for SAP Enterprises: What does SAP have to say? [1] ^ Ed Gerck, Overview of Certification Systems: x. 509, CA, PGP and SKIP, in The Black Hat Briefings '99, http://www. securitytechnet. com/resource/rsc-center/presentation/black/vegas99/certover. pdf andhttp://mcwg. org/mcg-mirror/cert. htm ^ Stephen Wilson, Dec 2005, â€Å"The importance of PKI today†, China Communications, Retrieved on 2010-12-13 ^ Mark Gasson, Martin Meints, Kevin Warwick (2005), D3. 2: A study on PKI and biometrics, FIDIS deliverable (3)2, July 2005

Creating an immersive video game environment Essay

People play video games for a wide variety of reasons today. They are fun, exciting, and challenging. They are also extremely popular among the generation of digital natives. Digital natives today rely heavily on electronics and computer devices to keep them entertained and interactive. So as a game developer, how do you create an immersive video game environment that is invigorating, interactive, and unique? There are tons of different types of video games out there, which appeal to different age groups, genders, hobbies and interests. Games designed today should feature a number of effects that would rank the particular game high on the recommendations and most played lists. Video games today should feature transformations on 3D models, striking visual effects, and should incorporate all of the newest technologies in order to create some of the best and most unique effects that appeal to all, regardless of the kind of video game, or the target age audience. Many would argue that video games are considered works of art. One would agree that there are various interpretations of what is considered â€Å"art†. However, despite popular belief, an extensive amount of technical knowledge and graphic design experience and knowledge goes on behind video game development. If this wasn’t true, video games wouldn’t become the industry that we all know it as today. As a result, the knowledge of color schemes and visual effects is extremely necessary and essential. In fact, many screenshots of video games today can appear as individual works of art. Of course there is also a great deal of technical knowledge involved, particular in the programming area – such as HTML or JavaScript, and even coding in some cases – but all in all, graphic design and art are underlying areas of video game creation and development. All in all, video games should be exciting experiences that are both stimulating and interactive and with the right amount of adventure and challenge tied into them. Video games should enhance the adventures and capabilities that one wish he or she could experience in real life. Sometimes when we are stuck in traffic or stuck at a traffic light, we sometimes envision ourselves monster trucking the other cars, or in any scenario where we wish we had the powers of a super hero, or that we could fight our enemies in battles and almost always win. Therefore, creating an immersive video game environment truly is a spectacular feat. This is the opportunity for video game designers – whether you are advanced or a beginner – to truly create the ultimate universe where anything and anything is possible. It takes an artistic and creative mind to be able to really create the desired immersive video game environment. However, diving into the world of video games gives us the power to be a part of a world that isn’t reality but perhaps is our dream worlds, where we become a version of our character that we wish we could be. That is the true art, and the true immersive experience.

Marx And Weber Essays - Marxian Economics, Social Philosophy

Marx And Weber Essays - Marxian Economics, Social Philosophy Marx And Weber Both Carl Marx and Max Weber wrote extensively on capitalism, its origins, and its future. Although, they agreed on a few very small points, for the main part, they strongly disagreed. Only through the analysis of their main differences in the two ideologies can a stronger and broader understanding of capitalism be reached. Marx believed strongly in what he called dialectical materialism, that is, that everything is material and that change takes place through the struggle between classes. He believed that men make their own history and transform their natural habitat to fit their changing needs. Men begin to distinguish themselves from animals as soon as they begin to produce their means of subsistence. . . In producing their means of subsistence men indirectly produce their actually material life. Throughout history men transform nature to make it better serve their own purposes. According to Marx, all societies go through five stages of history and capitalism is simply a necessary stage between feudalism and the final step of communism. The way in which men create their social organization is based on modes of production. Changes within these societies occur because as the mode of production changes, it no longer fits the present social organization (p. 157). Therefore, a new class and hence a new form of society emerges. During Feudalism merchants were inferior. Nevertheless, as cities grew the number of merchants grew as well. With their increase in number came an increase in economic power. When the state was unwilling to change to their needs, they formed a revolution resulting in capitalism. Weber has a different perspective on why and how capitalism came about. Rather than just focusing on how capitalism came about, he focuses on finding an answer to the question of why capitalism happened where and when it did. When he looked for differences in the capitalist cultures and non-capitalist cultures at the time he found that capitalism occurred at the same time as the Protestant reformation. The obvious next question for Weber was why was it the Protestant culture that led to capitalism. He found a large explanation within the difference between Protestants and Catholics. For Catholics, priests had the power to forgive you of your sins. Therefore, all that was necessary for you to do to get absolution was to confess your sins. For Protestants this was much more difficult. Because Protestant priests were only teachers, they did not have the luxury of simply confessing their sins. Protestants also believed that their souls were predestined to go to either heaven or hell. Nonetheless, Protestants felt that they could determine the status of their souls through their calling. As Weber describes on page 80, The only way of living acceptably to God was. . . solely though the fulfillment of the obligations imposed on the individual by his position in the world. This was his calling. As Protestants worked in their callings, their God given field of study in which to work, the amount of success that they achieved was a sign from God as to the predestination of their souls (p. 162). For this reason, Protestants developed a wonderful work ethic. However, they were not allowed to spend the money that they earned. Instead they saved and invested it. Weber found this to be strong evidence that, Ones duty in a calling is what is most characteristic of the social ethic of capitalistic culture, and is in a sense the fundamental basis of it (p. 54). Weber also found that this work ethic was strong throughout all economic classes no matter what their individual callings were (p. 40). He found the division of labor that came naturally through capitalism to be a good thing. It did not lead to the separating of society into two very different and conflicting classes. Instead, it formed a number of different classes that were related to each mans life style and calling. Each mans God given calling was different from that of his fellow man because God intended it to be so. The division of labor led to the specialization of occupations and increased development of skills, which in turn caused an improvement in production. The division of labor therefore serves the common good (p. 161). Marx

USS Leyte (CV-32) - Korean War Aircraft Carrier

USS Leyte (CV-32) - Korean War Aircraft Carrier USS Leyte (CV-32) - Overview: Nation:  United States Type:  Aircraft Carrier Shipyard:  Newport News Shipbuilding Laid Down:  February 21, 1944 Launched:  August 23, 1945 Commissioned: April 11, 1946 Fate:  Sold for scrap, 1970 USS Leyte (CV-32) - Specifications: Displacement:  27,100 tons Length:  888 ft. Beam: 93 ft. (waterline) Draft:  28 ft., 7 in. Propulsion:  8 Ãâ€" boilers, 4 Ãâ€" Westinghouse geared steam turbines, 4 Ãâ€" shafts Speed:  33 knots Complement: 3,448 men USS Leyte (CV-32) - Armament: 4 Ãâ€" twin 5 inch 38 caliber guns4 Ãâ€" single 5 inch 38 caliber guns8 Ãâ€" quadruple 40 mm 56 caliber guns46 Ãâ€" single 20 mm 78 caliber guns Aircraft: 90-100 aircraft USS Leyte (CV-32) - A New Design: Designed in the 1920s and early 1930s, the US Navys  Lexington- and  Yorktown-class aircraft carriers were planned to fit within the restrictions set forth by the  Washington Naval Treaty. This placed limitations on the tonnage of different types of warships as well as capped each signatory’s total tonnage. These types of rules were furthered by the 1930 London Naval Treaty. As world tensions increased, Japan and Italy left the treaty structure in 1936. Upon the collapse of this system, the US Navy began work on a design for a new, larger class of aircraft carrier and one which utilized the lessons learned from the  Yorktown-class. The resulting design was longer and wider as well as incorporated a deck-edge elevator system. This had been used earlier on  USS  Wasp  (CV-7). In addition to carrying a more sizable air group, the new class mounted a greatly enlarged anti-aircraft armament. Work began on the lead ship,  USS  Essex  (CV-9) on April 28, 1941. With the US entrance into  World War II after the  attack on Pearl Harbor, the  Essex-class rapidly became the US Navys standard design for fleet carriers. The first four ships after  Essex  followed the types original design. In early 1943, the US Navy made multiple changes to improve future vessels. The most noticeable of these alterations was the lengthening the bow to a clipper design which allowed the addition of two quadruple 40 mm mounts. Other changes included moving the combat information center below the armored deck, improved aviation fuel and ventilation systems, a second catapult on the flight deck, and an additional fire control director. Though known as the long-hull  Essex-class or  Ticonderoga-class by some, the US Navy made no distinction between these and the earlier  Essex-class ships. USS Leyte (CV-32) - Construction: The first ship to move forward with the revised  Essex-class design was USS  Hancock  (CV-14) which was later re-dubbed Ticonderoga.   It was followed by additional vessels including USS Leyte (CV-32).   Laid down on February 21, 1944, work on Leyte began at Newport News Shipbuilding.   Named for the recently fought Battle of Leyte Gulf, the new carrier slid down the ways on August 23, 1945.   Despite the end of the war, construction continued and Leyte entered commission on April 11, 1946, with Captain Henry F. MacComsey in command.   Completing sea trails and shakedown operations, the new carrier joined the fleet later that year. USS Leyte (CV-32) - Early Service: In the fall of 1946, Leyte steamed south in consort with the battleship USS Wisconsin (BB-64) for a goodwill tour of South America.   Visiting ports along the continents western coast, the carrier then returned to the Caribbean in November for additional shakedown and training operations.   In 1948, Leyte received a compliment of new Sikorsky HO3S-1 helicopters before moving to the North Atlantic for Operation Frigid.   Over the next two years it participated in several fleet maneuvers as well as mounted an air power demonstration over Lebanon to help deter a growing Communist presence in the region.   Returning to Norfolk in August 1950, Leyte quickly replenished and received orders to move to the Pacific due to the beginning of the Korean War. USS Leyte (CV-32) - Korean War: Arriving at Sasebo, Japan on October 8, Leyte completed combat preparations before joining Task Force 77 off the Korean coast.   Over the next three months, the carriers air group flew  3,933 sorties and struck a variety of targets on the peninsula.   Among those operating from Leytes deck was Ensign Jesse L. Brown, the US Navys first African American aviator.   Flying a Chance Vought F4U Corsair, Brown was killed in action on December 4 while supporting troops during the Battle of Chosin Reservoir.   Departing in January 1951, Leyte returned to Norfolk for an overhaul.   Later that year, the carrier began the first of a series of deployments with the US Sixth Fleet in the Mediterranean.    USS Leyte (CV-32) - Later Service: Re-designated an attack carrier (CVA-32) in October 1952, Leyte remained in the Mediterranean until early 1953 when it returned to Boston.   Though initially selected for deactivation, the carrier received a reprieve on August 8 when it was selected to serve as an anti-submarine carrier (CVS-32).   While undergoing conversion to this new role, Leyte suffered an explosion in its port catapult machinery room on October 16.   This and the resulting fire killed 37 and injured 28 before it was extinguished.   After undergoing repairs from the accident, work on Leyte moved forward and was completed on January 4, 1945.    Operating from Quonset Point in Rhode Island, Leyte commenced anti-submarine warfare activities in the North Atlantic and Caribbean.   Serving as flagship of Carrier Division 18, it remained active in this role for the next five years.   In January 1959, Leyte steamed for New York to begin an inactivation overhaul.   As it had not undergone the major upgrades, such as SCB-27A or SCB-125, that many other Essex-class ships had received it was deemed surplus to the fleets needs.   Re-designated as an aircraft transport (AVT-10), it was decommissioned on May 15, 1959.   Moved to the Atlantic Reserve Fleet in Philadelphia, it remained there until being sold for scrap in September 1970.   Selected Sources DANFS: USS Leyte (CV-32)NavSource: USS Leyte (CV-32)Hull Number: USS Leyte (CV-32)

The Popular Mathematical Symbol

The Popular Mathematical Symbol Hashtag: Happy Pi Day (Pi -Mathematical Constant) Commemorating Pi on 3/14/15 The Popular Mathematical Symbol The Greek letter Ï€ or Pi a mathematical symbol equivalent to 3.14159, the ratio of a circle’s circumference in relation to its diameter. Pi fascinated the greatest thinkers of our time and achieved an iconic status in the world of nerds, geeks, and math educators. According to Piday.org, Pi is an â€Å"irrational and transcendental number† but a unique and fascinating number with over a trillion non-repeated digits beyond its decimal point. It is extremely useful measuring trigonometric and geometric shapes such as the area of a circle and volume of a cylinder. Pi is a widely known mathematical constant due to its ubiquity and almost infinite but non-repetitive or patterned digits. The Ï€ symbol first appears in William Jones’ â€Å"Synopsis palmarium mathesis† in 1706 to represent the decimal 3.141592. The reason is that Pi in decimal form is infinite and therefore cannot represent the exact proportion between the diameter and circumference of a circle. The symbol was popularized by Leonhard Euler in 1737 and became a universally accepted symbol for Pi in 1934. Historically, Pi has been a challenged to many mathematicians around the world. For instance, Tsu Chung-Chih, Chinese mathematician computed the first seven digits of Pi in the 5th century. Al-Kashi in Samarkand, on the other hand, improved that further and calculated 2Ï€ in sexagesimal, which is accurate to seventeen decimal places. The variant series of PI was calculated by Indian mathematician Madhava using Gregory-Leibniz series for Ï€ (3,3). Wanna know more? Go here: The Misdemeanors of Well-Educated People in Public Office The Contribution of Academic Institutions in Childrens Well-Being Combining Academic Knowledge and Practicality The Limits of Academic Freedom Is High IQ a Guarantee of Academic Success What We Really Know About Pi Most students can easily recognize the Pi symbol because it reminds them of not only the formula for getting the diameter of a circle but the need to multiply together the series of terms such as Ï€ (4,6,9) = 16. The ability of students to recognize and work with mathematical symbols according to study is a sign of intellectual advancement in mathematics. The reason is that although Pi or Ï€ is often introduced in the upper elementary grades, many people are not aware of the numerical value and uses of Pi. The knowledge that Pi has over a trillion digits was given to us by computer’s superior computational ability. The fascination about Pi pushed scientist and mathematicians to harness the astonishing computational power of modern  computers. Newer techniques have been developed to further accelerate computations of Pi such as FFT or Fast Fourier Transform and computations using supercomputers from NASA’s Ames Research Center and Hitachi. However, these computations only disclosed significant hardware defect and computational errors rather than resolving the ubiquity of Ï€. The mysterious mathematical constant attracted professional scientist, mathematicians, and the lay public. There are hundreds of websites, internet-based clubs, and thousand of online research papers dealing with Pi. Contents of popular books, television shows, and movies are evidence of fascination with Pi. â€Å"Wolf in the Fold†, a Star Trek episode shown in 1967 was about foiling an evil computer by asking it to compute Pi’s last digit. In 1996, MSNBC Network aired a news segment about Pi while the decimal 3.1459 were used in movies such Matrix Reloaded where the Key Maker warns that a door will be accessible after 314 seconds. The mystery of Pi is still unresolved and the fascination that started thousands of years ago is expected to continue along with developments and latest findings of mathematicians and computer scientist in the field of Pi.

The Aztec Empire history research paper Example | Topics and Well Written Essays - 1000 words

The Aztec Empire history - Research Paper Example The primary source of their lifestyle and history about the Aztec civilization is gathered from the archaeological evidences which are found from the excavations of the famous Temple Mayor, situated in the Mexico City. Many other evidences are also gathered from the codices of indigenous bark papers and record of the direct eyewitness of people who came as Spanish conquistadors such as Hernan Cortes and Bernal Diaz del Castillo. Apart from this, the account recorded by the Spanish clergymen pertaining to the description of the Aztec culture and civilization during the 16th and the 17th century forms a valuable document in this regard. The literate Aztecs who received enlightenment in Spanish and Nahuatl language also contributed much to the formation of Aztec history through their valuable documentation of their knowledge with the help of indigenous Aztec informants. The renowned book named Florentine Codex, which is a well documented compilation done by the Franciscan monk Bernardin o de Sahagun and was formatted with the help of the indigenous Aztec informants stands out to be the most valuable text captivating the history of the Aztec empire (Berdan 1982). The Aztec Empire: Origin, Formation and the Rise to Power The word ‘Aztec’ originated from the Nahuatl word â€Å"people from Aztlan†, which means a mythological place for the Nahuatl speaking contemporary people, belonging to the culture of that time. The Aztec empire originated as a tribute empire which is based in Tenochtitlan. Tenochtitlan had an extension of its power throughout the vast region of Mesoamerica during the latter half of the post-classic period (Smith 2001, pp. 250-252). Aztec Empire was formed in the year 1427 and it was formed as an alliance between three ‘city – states’ of Tenochtitlan, Texcoco and Tlacopan. These three ‘city – states’ actually formed an alliance between them to defeat the Tepanec state of  Azcapotzalco whic h dominated the region within the Basin of Mexico for a long time. Within a very short span of time, the ‘city-states’ of Texcoco and Tlacopan were subverted as junior partners in the alliance which was headed by the Mexica of Tenochtitlan (Smith 1997, pp. 49-58). Through a great combination of trade and military annexation, the empire never exercised its control through military quest and aggression rather it took a very subtle strategy under which it tried to control the client states by implementing marital alliance with them by extending imperial ideology between the ruling dynasties and the client states of the empire (Smith 1997, pp. 174-175). Client states paid homage to the Aztec state through an economic strategy bearing the name Huey Tlatoani which limits the communication and trade amid the outlying polities who became dependent on the imperial central for the accumulation and quest of luxury goods (Smith 1997, pp.  176–182) The political clout of th e triple alliance extended to the far south into Mesoamerica thereby conquering the cities situated in far south like Chiapas and Guatemala. The highest extent of prosperity and annexation by the empire took place during 1519 which is chronologically marked as the year just before the

Creative and media strategy Essay Example | Topics and Well Written Essays - 2750 words

Creative and media strategy - Essay Example Each of the topics has been focused in the means of communication and data related to the media. Advertising is one of the effective means and the most desired action taken by the marketers to attract the customers. For an effective advertisement, creativity is very much essential, advertisements is all about creativity. Creativity also requires planning, the need to advertise, and the marketing and promotion objectives. Today the marketers are trying to capture the minds of the customers by creating an emotional appeal. The marketers are using the techniques of emotional appeal which have succeeded and customers have become more brand conscious. In the second part of the project report under the heading campaign development, an advertisement has been chosen from the Coca Cola company where the advertisements also tends to apply the technique of emotional appeal to attract the customers. Section A Section A deals with two topics one concerned with radio as a multi media opportunity a nd secondly on media-multiplier and simultaneous consumption of media. The brand which is chosen for radio is Pringles crisps. This section would deal with the opportunities that exist in connection with the radio and for a better understanding, one of the radio station of UK would be analysed. And in case of simultaneous use of media a term known as media stacking has been explained and it has been said that the simultaneous use of media has been proving to be an advantage for the people as well as for the marketers. Radio as a multi-media opportunity Pringles crisps are considering the use of radio for the next campaign. Pringles a brand of Procter and Gamble (Pringles, 2011) have decided to introduce radio as a means of communication in their new campaign in UK. For an effective media it is necessary to target the right audience and the right means of communication. It has been rightly said that novelty is the key to an effective advertising. Novelty in media, message, product, t arget segment and especially in the fields of creativity is more likely to increase the sale. Another factor that would lead to success is the emotional advertisements which are more likely to appeal more to the customers. Emotional appeal is the most effective means in advertising (Tellis, 2004, p.22-23). The form of communication chosen by Pringles is radio. Radio may seem to be the least glamorous of media but the reality is that radio has been an important part of the media and forms an integral part in the media plans. Radio has some of the unique features and because of its qualities the advertisers are investing about $7billion per year in radio advertising in order to reach the local and national audience (O'Guinn, et.al, 2011, p. 485). Therefore the opportunities lies with the radio station and its audience is wide and with the help of new digital aspect, the marketers are more widely using radio as means of communication. Pringles thus have adopted the new and most famous tools of media which is radio. There are different radio options available to an advertiser to reach its target audiences. The advertisers can choose from the categories such as syndication, networks, satellite, AM versus FM and through internet and mobile. The advertisers can choose from the options and communicate the message accordingly. In Syndication, the radio provides complete programs to stations on

How Changes in Fuedalism led to a structured civilization in Europe Essay

How Changes in Fuedalism led to a structured civilization in Europe - Essay Example Charles X natural succession of Louis XVIII’s place on the throne was the last rise to power that did not involve violence in France. In the short-term, this revolutionary change in the French people and government generated an image and ideology for France by neighboring European nations like Prussia and the Habsburg Empire (Kleniewski and Thomas, 2010). This ideology was not just new, but insecure. As a result, the ideology did not express any lessons from France’s history before 1789. In the Habsburg Empire, the hope and goal of Austria that Vienna’s parliament will restore Habsburg’s role inside Germany, but in a much-streamlined perspective. This change contributed indirectly to a better government through the collapse of the Habsburg Empire. The monarchy and people of noble births lost power when the French ended the concept of the three estates (Kleniewski and Thomas, 2010). In the process, the French no longer valued nobility, as well as church treats. The French stripped the monarchy of its power and killed the king and

Using virtual worlds Essay Example | Topics and Well Written Essays - 500 words

Using virtual worlds - Essay Example The sign up process is one which is rather easy and one which a person can easily comprehend. This is because the things which are demanded are within reach of the person who is interested. For starters, a person has to come up with an avatar, which is the equivalent of a photo. The user then has to choose a preferable username and check whether it is available for use or whether it has been taken by another user. After this, the user has to give some personal information such as the date of birth and the email. After this is done, the account can be activated. Some of the issues which were encountered in the course of this is the fact that it may be difficult for an individual to set up an avatar because some people may not prefer to use their own photos. Coming up with a username may also be a difficult affair because identity is something which people may want to safeguard. In as much as there are good things associated with the site, especially on the side of an individual’s social life, there are some security concerns which may come up in the course of using the site. The first one in this case is when an individual gives out too much information to an extent that another party may use this information to bring harm to the person. The second one is that there may be unscrupulous individuals who may pose as authentic users when in actual sense they may be having ill intentions and in the end up causing harm to the user. There are limited privacy settings which may still be surpassed by people who may want to cause online harm. For example, the passwords of the users may be hacked. This online interaction platform is one of the many internet platforms which are being developed for the purpose of boosting the way people relate with each other. There are those people who prefer to interact over the internet as opposed to doing so in private. This is where the

Main Aspects Of Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Main Aspects Of Consumer Behavior - Essay Example The fact that the customer likes the product and is satisfied with it means that the product has positive attributes. Recalled attribute information with respect to a product strongly influences the product choices and buying decision of the consumer (Hoyer & MacInnis, 2008). Environmental Impact: This falls under the social, ethical and moral values. It is known that consumer behavior is more closely connected to social, moral and ethical behavior of a consumer. As the consumer is concerned with the environment, the poor ratings of the product can negatively influence her decision making with respect to the product. Quality and Pricing: The consumer also has information about the quality and pricing of the product. In the current context, quality and pricing favors the product and is bound to positively impact the decision making (Hoyer & MacInnis, 2008). 2 What theoretical approach(es) best explain(s) this situation and how the consumer might cope with it? Remember to cover the main aspects of the theory/theories you use and explain how exactly they apply in this case. (max 2 pages) The current situation involves pro-social consumerism and ethical consumerism. Pro-social consumption is based on the ideology that one’s action must benefit others or society as a whole. In the current context, purchasing a product must not have negative effects on the society or the environment which is not the case. Being an environmentally concerned, the consumer, in this case, will tend to incline towards pro-social consumption as she is aware now that the product that she is buying has negative effects on the environment. Ethical consumerism is the practice of buying products or boycotting products that are produced by unethical means.

Pollution in the UK Essay Example | Topics and Well Written Essays - 1750 words

Pollution in the UK - Essay Example This paper efficaciously delineates the issues concerned with the pollution in the United Kingdom, along with the problems encountered by the councils to combat them. Moreover, this paper talks about pertinent measures to be undertaken by the authorities of UK in order to transform the society in to a healthy and sustainable place to reside. The Department of Environment, Transport and other Regions states that clean air is a fundamental component of a good eminence of life and people have the authority to expect that the air they take in will not be harmful to them (Report, 2000). Post the haze issue of the mid-twentieth century, the British government has put in tremendous effort in to the management of air quality, which has resulted in substantial reduction of pollution in the UK, in comparison to other countries of the world. Nevertheless, there is still a lot of work to be done so as to uphold and improvise the quality of air. According to the ENDS Report, one of the key steps forward in the enhancement of the quality of air, thereby, reducing pollution was the Environment Act which introduced an incorporated structure with regards to the handling of national as well as local air pollution having its basal on the health-based norms (ENDS Report, 1997). Moreover, it also marked the budge of a source-centralized app roach to the one which concentrated on the reduction of exposure. As a point in fact, the central role was handed over to the local authorities and they were expected to forecast whether pollution would possibly tend to transcend the air quality norms by the year 2005, thereby, outlining the strategies to lessen the concentrations in chief places. According to Xing, it is a hard fact to study that time is running out for the local authorities to keep up with the objectives of pollution under the regime of Local Air Quality Management or LAQM (Xing, 2004). There are only a handful of councils with top pollution grades which have generated action strategies to address the problems of reduction of pollution. Other than the councils which face the difficulties of attaining the objectives on time, there are various councils of smaller conurbations which also require an appreciable exercise of the air quality management in order to preserve the health of environment and people. As a resul t, the upshot of this research would provide us with a good example to manage the intricacies and facilitate the smaller cities to learn from various experiences as well. Problems faced by Councils in managing Pollution The influence of urban areas on the environment is quite substantial for the reason that

Main Aspects Of Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Main Aspects Of Consumer Behavior - Essay Example The fact that the customer likes the product and is satisfied with it means that the product has positive attributes. Recalled attribute information with respect to a product strongly influences the product choices and buying decision of the consumer (Hoyer & MacInnis, 2008). Environmental Impact: This falls under the social, ethical and moral values. It is known that consumer behavior is more closely connected to social, moral and ethical behavior of a consumer. As the consumer is concerned with the environment, the poor ratings of the product can negatively influence her decision making with respect to the product. Quality and Pricing: The consumer also has information about the quality and pricing of the product. In the current context, quality and pricing favors the product and is bound to positively impact the decision making (Hoyer & MacInnis, 2008). 2 What theoretical approach(es) best explain(s) this situation and how the consumer might cope with it? Remember to cover the main aspects of the theory/theories you use and explain how exactly they apply in this case. (max 2 pages) The current situation involves pro-social consumerism and ethical consumerism. Pro-social consumption is based on the ideology that one’s action must benefit others or society as a whole. In the current context, purchasing a product must not have negative effects on the society or the environment which is not the case. Being an environmentally concerned, the consumer, in this case, will tend to incline towards pro-social consumption as she is aware now that the product that she is buying has negative effects on the environment. Ethical consumerism is the practice of buying products or boycotting products that are produced by unethical means.

Reflection Essay Example | Topics and Well Written Essays - 1000 words - 2

Reflection - Essay Example Furthermore, I recognize that while text represents one form of literacy, literacy may also represent visual elements; in these regards, being literate in terms of the media or film is also possible. With the advent of the internet and the recent explosion of social networking platforms, it’s clear that literacy represents far more than mere literature or textual storytelling. Today it’s necessary for students to grasp literacy in terms of the complex array of contemporary modes of expression. I believe that multiliteracies will be about exploring the different forms of literacy that predominant the contemporary world. In these regards, I believe it will go beyond simply exploring textual literacy, but also consider the nature of media literacy. In these regards, literacy will come to encompass a much broader or – multiple – understanding. In the contemporary world literacy encapsulates a much broader spectrum of understanding than in the past. For instance, computer games and card games have come to be examined for their educational value. While individuals generally consider literacy in terms of a text or visual based item, one must also consider that within deciphering these text/visual elements is the necessity of deeper cultural understanding. The week two readings, while most importantly considering the necessity of school and home partnership, also demonstrated the necessity of deeper cultural understanding to achieve higher literacy. Keeping with this relation of culture and literacy, week 3’s readings considered the nature of multiple-literacies not in terms of multiple mediums (textual, visual) but also in terms of multiple forms of cultural expression. The primary argument is that in the 21st century there has been a notable shift in the means of cultural expression away from predominantly text-based forms of expression. Furthermore, research has indicated

Advantages of Traditional Budgeting Systems

Advantages of Traditional Budgeting Systems Traditional budgeting is one the first budgeting systems created. Traditional budgeting system is still commonly used in many organizations today. The reasons why organizations still using traditional budget, this is due to framework of control. The role of the budget is to give focus to an organization, and help the coordination of activities and enable control. Large companies might struggle to plan, coordinate and control their dealings without a budgetary system. Even smaller companies can benefit from the budgetary system to ensure the direction of the business, and how it can reach its goals. Second reason is its organizational culture; for the fundamental method of operating, it may not be possible for the organization to move away. Moreover, by their nature, budgets are a centrally coordinated activity within a business, and often the only one which brings together all aspects of the company. Budgets are often the one process which covers all areas of organisational activity (Otley, 1999). Third reason of an organization still using traditional budgeting system is the need to decentralise; this is recognized that banks institutions and other financial institutions are more suitable candidates for decentralisation than other types of businesses. For an example, Norman Macintosh observed that branch managers at Transamerica Finance Corporation had a great deal of freedom to run their operations according to standard operating procedures. Similarly, another example is Svenska Handelsbanken, the largest bank in Sweden sets parameters for branch managersà ¢Ã¢â€š ¬Ã¢â€ž ¢ discretion and then motivates its staff using competitive devices such as branch league tables (Alexa Michael and Technical Information Service, 2007). This approach can be successful in organizations where people work in similar but in independent units. However, it does not follow that this level of decentralization can be adopted by all organizations. Every organization is unique and it may be impossibl e to change the company culture to provide the necessary decentralisation. Successful decentralisation also depends on a great deal of trust being invested in teams throughout the organisation. Due to economic uncertainty, traditional budgeting has its limit. The disadvantage of traditional budgeting is it has insufficient external focus. Traditional budgeting is seldom focusing on strategy and is often conflicting. Besides that, it is time consuming and costly to put together, and also limit responsiveness and flexibility, whereby this is not good for economic uncertainty situation. This is because it often discourages change and only adds little value, budget tend to be bureaucratic and discourage creative thinking and requires too much valuable management time. Traditional budgeting system has an adverse impact on management behaviour, which can become dysfunctional with regard to the objectives of the organisation as a whole. Johnson (2005) explains that most budgets are not based on a rational, causal model of resource consumption, but are often the result of protracted internal bargaining processes. Conformance to budget is not seen as compatible with a drive towards continuous improvement. Under economic uncertainty, inflexibility is somehow seen as the key failing factor of traditional budgeting, and organizations are being urged to move towards continuous budgeting systems to enable speedy and coordinated adaptations to actual and anticipated changes in the economic (Neely et al, 1997). Continuous budgeting system gives companies the agility and capability to follow changes in market situations, and to cope with economic uncertainty while keeping an eye on strategic objectives (Lorain, 2010). Continuous budgeting system solves problems associated with infrequent budgeting and hence results in more accurate forecast. It is also more responsive to changing circumstances under economic uncertainty. Some companies use a continuous budget which means that a ongoing 12 months budget is presented by consecutively adding a new budget as each current month expire, such a process allow management to work at anytime, within the present 1 month component of a full 12 month annual budget. Continuous budgeting system make the planning process less irregular, rather than having managers go into the budget getting period at a specific time, managers are continuously involved in planning and budgeting process. The advantages of a continuous budget under economic uncertainty situation include, eliminating a fiscal year mind set by recognizing that business is an ongoing operation and should be managed accordingly. It also allows management to make corrective steps as forecast business cond ition change such as in economic uncertainty. It helps to reduce or eliminating the budget planning process that occurs at the end of each fiscal year. Another recent survey jointly conducted by the American Productivity Quality Centres and IBM Global Business Services has found that companies focusing on planning, budgeting and forecasting as a business strategy are higher performers in all area than those focusing on cost accounting, control and cost management. The study also showed that high performing organizations tend to complete their budgeting cycle in 30 days compared to 90 days in low performing organizations and most of the high performers used continuous budgeting system when the economic in uncertain (Kinney and Raiborn, 2008). Another example in the article author has mention how Kenyan business sail through under economic uncertainty. Kenyan have experience challenging times with business struggling to plan and price their product carefully so as not to erode the profit margins that they had planned for. Having exchange rate problems. Smart cfos employ a budgeting, principally a set of procedures used to develop budget. Author mention that Kenyan organization have limited resources and and they need to effectively plan and use them. This is why they implement budgets to help provides a means to achieve this. Budgets provide a useful benchmark of performance and help control profit and operations when compared to actual performance. The resulting variance guide management in appreciating what they need to do in the subsequent period. Employee performance and managerial performance is usually measured on qualitative terms, but budget gives a new meaning to evaluate performance through numbers and helps in r ewarding high performers and correcting the low performers. Due to the economic downturn, a number of well run companies have adapted to their specific circumstances and prepare master budget that comprises of performance financial statement, a capital budget, and a financial budget. However, some organizations have adapted to the concept of continuous budgets. With the fluctuation of the dollar, business are emploting a variety of techniques of budgeting to ensure that they make profits.

Definitions of Knowledge Essay -- Philosophy Papers

As Walker Percy explores the "dogfish" of perception and knowledge in his essay, "The Loss of the Creature," I wonder if he realizes how slippery and feisty the topic squirming on his desk is. Although anyone who has taken a guided tour will surely agree that the traditional tourist experience is necessarily divorced from that of a discoverer, the broad epistemological claims that Percy extracts from this scenario seem more complicated than Percy gives them credit, or space, for. When Percy suggests that an individual should aim to "extract the thing from the package," he insists that the individual seek out some solid bedrock beneath the surface of perception (519). In this statement, he implicitly calls the reader to believe that such bedrock exists and is accessible to humans, a controversial position in the postmodern world. By arguing that excavation towards a static and fixed "creature" is possible, Percy echoes the voice of Plato, who argues that humans should strive to know the essential "forms" lying beneath ephemeral existence. Plato and his mentor, Socrates, devised their theory of forms in large part to reconcile a constantly changing physical universe with the criterion of permanence inherent in the Greek definition of knowledge, an important problem for philosophers of the time, and still today. In other words, the Greeks, believing that only permanent and unchanging entities could truly be "known," needed a way to attain knowledge in light of a constantly changing natural world. With the forms, Plato provided a solution to this problem, saying that "beneath" the physical world a human perceives there exists a dimension of forms, or essences, which persist throughout time, independent of human perception but ... ...ans or dogfish. Like the physicist, they can benefit from recognizing elements of uncertainty inherent in the "creature." In a way, the postmodern knower is much like the man in Percy's essay, who takes the Grand Canyon bus tour as "an exercise in familiarity" (513). He intakes the same interpreted information as those who are on the level below him, yet he recognizes its limitations and understands what he sees all the more because of this awareness. Works Cited Heisenberg, Werner. Physics and Philosophy: The Revolution in Modern Science. New York: Harper & Row, 1958. Bartholomae, David and Anthony Petrosky, eds. Ways of Reading. 3rd Ed. New York: Bedford, 1995. Percy, Walker. "The Loss of the Creature." Bartholomae and Petrosky. 423-436. Tompkins, Jane. "'Indians:' Textualism, Morality and the Problem of History." Bartholomae and Petrosky. 584-601.

Free Hamlet Essays: Hamlet the Anti-Hero :: GCSE English Literature Coursework

Hamlet the Anti-Hero Hamlet certainly isn't a hero in this play. He exhibits many of his weaknesses that contradict other characters in the play. A hero is a person who shows great courage through his actions and one who is noble and self-sacrificing. He does exhibit courage in parts like when the ghost came and Hamlet followed it, but yet he certainly isn't self-sacrificing. He sacrifices other characters lives to benefit his chance of getting revenge with Claudius. I thought Hamlet was a selfish, self centered, weak and crazy person. How can you call a person a hero after killing friends and family in order to get what one wants? Hamlet can be a very smart and noble person but in parts of the play he exhibited actions that are completely opposite of the person he can be. He acted with a sense of madness that made me think he was actually going mad. He acted obnoxious and annoying to other characters in the play. Here is a scene where Hamlet is talking to Polonius and they get into a little argument over what figure a cloud forms. Polonius: "My lord, the Queen would speak with you and presently." Hamlet: "Do you see yonder cloud that is almost in the shape of a camel?" Polonius: "By th' Mass, and 'tis like a camel indeed." Hamlet: "Me thinks its like a weasel." Polonius: "It is backed like a weasel." Hamlet: "Or like a whale." Polonius: "Very like a whale." (page 161, Act 3, Scene 2, lines: 404-412) I thought Hamlet demonstrated his madness greatly here because it seemed like Polonius knew he was mad and just played along. Polonius didn't want Hamlet to get annoyed because Polonius disagreed with him. If Polonius didn't have any idea that Hamlet was going mad he probably would have said something about what Hamlet was talking about and would have asked him why he was acting like he was. Polonius also would have done something to change the way he had been acting or help him out. Hamlet showed many of his weaknesses in this play. He exhibited some of his weaknesses in the choices he makes and the actions he does. He acts before he thinks, in other words he makes a move before he sits and thinks about it. Like the scene when Hamlet killed Polonius.

Benefits of Spanking Essay

A famous idiom says â€Å"spare the rod and spoil the child† which simply means that if the parent will not punish his child when the latter has committed something wrong, then the child will not be able to distinguish right from wrong. The child will likewise never learn good manners and right conduct. Research says that Sweden was the first country to ban spanking in 1979. Through the years, there have been several movements against spanking of children. In fact, the European Committee is encouraging the member countries to ban corporal punishment. In 2007, the Netherlands, New Zealand, Portugal, Uruguay, Venezuela, Spain and Chile approved laws which for prohibit parents from spanking their children. In the United States, California and Massachusetts have laws that ban spanking. Because of these laws, more countries are expected to adopt their respective laws against spanking. Most anti-spanking laws have been enacted pursuant to studies on the effects of spanking which is believed to be the cause of violent and aggressive behaviour of children. Based on recent studies, when children are repeatedly spanked, they develop a notion that spanking is an acceptable and normal behavior of adults. Consequently, when these children becomes adult they exhibit violent behavior towards other people or even to their own children on the basis that adults are entitled to be violent and any violent behavior is acceptable as long as it is done by adults. Because of these studies which discourage spanking due to its serious effect on the behavior of children, spanking has become a prohibited act in many countries. On the other hand, it is worthy to note that although these laws will prevent abusive parents from spanking their children and may likewise prevent the development of violent behavior on children, the positive effects of spanking in moderation in order to make the children realize their wrongdoings, have not been considered. As a result, the efficiency of these laws are now being challenged on the ground that despite the enactment and  implementation of the ban on spanking there has been increased rate of child abuse, aggressive parenting and even youth violence. Hence, the aggressive and violent behavior of children cannot be absolutely attributed to spanking since recent studies also show that adults who have displayed violent and aggressive behavior are those who have not been spanked during their childhood.

Push and Pull Factors of Immigration

One country’s flaw could attract a person to another country, people tend to look for certain characteristics in one country that theirs does not comprise of, and one country’s push factor can be another country’s pull factor. Emigration is a personal choice, but defiantly there are reasons for everything, they could be as simple as wanting to experience something new, or they could be more complex such as living the life that one wanted but couldn’t have in their homeland or previous country, due to politics, religion, education or work.Push and pull factors are liable to overlap, the stronger factors that help make the choice for the majority of the people to migrate from one country to another are the political differences, religious freedom, education and the future, as well as labor. For example during the first half of the twentieth century Canada was the most preferable places to migrate to because it evoked more freedom, and opportunity to those wi th a poor life. Very similar to today people leave their homeland for a better life, the conditions in their country could be very pitiful, their present and future are being destroyed, and their life becomes cautious.A push factor which most choices revolve around is the political factor, because politics is the most powerful characteristic about a country, and it controls how we live, people just can’t handle their lives with appalling politics so they are rather being pushed away by it, and another country with a more preferred political view is pulling us. Dictatorship is probably the most controlling type of government, where the population does not play an important role, and have no say in political choices. The country as whole is controlled by one group with fixed power.A simple definition of this political government is Dictatorship is a government that can be defined as those countries prohibited by authoritative, absolute leaders. Some countries with that type of government are North Korea, Saudi Arabia, Yemen, Cuba, and Iran, just to name a few. So there is this population of people whose voice cannot be heard, especially a country like Korea where there is a population of approximately twenty-three million people, and they do not possess the freedom of speech, instead this massive population is controlled by Kim-Il Sung and his son Kim Jong-il.What happens is that the population, does not like having the same ruler for all their life, they do not like a dictatorship government, where they carry no voice, they are basically a mass of people with very little importance to the government. People living in a country like this date it, they prefer to make a choice on government and give a voice that would count to something, and in a dictatorship country that becomes impossible. So these people start to migrate to much freer countries, countries where their voice be heard such as Canada, the United States, countries that are democratic.Anyone w ould prefer living in a country where they can choose the life which they want, rather than living in a country where you are forced to live a certain life, and so the push and pull factor regarding government becomes very clear. A push factor is a dictatorship where one is being controlled mentally, while a pull factor is democracy where you choose your path, you choose a better life. Another big issue that affects people’s lives majority is war, whether it is genocide, or revolutionary, people have that fear in them.Wars often scare people off to another country, because they start thinking twice about their safety, and the future of the country. It is the weaker countries which we see today such as Afghanistan and Iraq who are being thrown into war, or being attacked, these countries are not attacking back, they do not hold the power to attack the country, or defend their own. People are kind of rushed away from political problems like this, people tend to ask for peace, a nd unfortunately for some they do not achieve that peace.A population would not want their children growing up or exposed to such violence. War plays a big part in a push factor, because after a while the population would start to think about their own future, the future of the country, and how could there be a personal future if the future of a country is destroyed? A country’s leader would typically try to put all the pieces back together after the attack is done and the other country has withdrew from the attack, but it would take a lot of patience to wait for those pieces to be put back nd readjust. People find it much easier to try to adjust to a different country with a hopeful future, which insures safety for their kids. A pull factor regarding politics is with a nation which holds peace or a special relationship with other countries, and does not hold many political problems and disagreements. Countries like that are once again Canada, Australia, alongside some other countries in Northern Europe such as Sweden, Holland or Denmark, where we see are already favorable for people who are looking to migrate.Finally the last effective push factor which kind of comes into play as a force of immigration is persecution. Political persecution would go hand in hand with religious persecution. First off persecution is â€Å"a program or campaign to exterminate, drive away, or subjugate a people because of their religion, race, or beliefs† for example â€Å"the persecutions of Christians by the Romans. † So this is more of a force, and the people are not given the choice.We saw in the past that Muslims were killed by the Christians during the crusades. This factor is more of a threat, people of certain religions could be offended in other countries, where people do not believe in the religion in which some would like to practice, and torture would come into play. So people are feared of this act. Instead they are pulled to countries that are mo re accepting of all types of religions, where equality is a factor.Freedom to practice your own religion is very important to those who are religious, and even for people who are considered to be atheist, or do not follow a certain religious path or believes, immigration is a big choice for them, and it comes to a sense where people are now free to start over, and live the life which they wanted, but could not have because they were threatened. So as stated above in some cases immigration is a choice, but where it is a choice or a force, there are push and pull factors that go along with it, in this case political reasoning is the most effective to people’s choice.And because of politics, people have felt threatened, and scared to stay in their own country, and they looked for a more clear path. We live to pursue our dreams, the future, and fortunately for most of us we have been taught to go after what we want, and that could mean escaping many obstacles and challenging ours elves to go from a place where our dreams and preferences were hopeless to a place where our dreams seem to shine bright.Without push and pull factors we there would be no reason to escape one country to go live in another. Politics, types of government, war, genocide, are all push and pull factors and with out them people would not realize why they are immigrating, and if there were no push factors, people are most likely to stay in their homeland and stick with their own culture and beliefs, and have the life they always dreamed of.