Change Management Report Free Essays

Through a broad scope of aptitudes and experience, the A-Belch Group has huge building and plan abilities to give a total and bespoke top of the line built arrangement from configuration to make. Electrical and Mechanical building greatness Bespoke structure arrangements New item advancement developer with nonstop testing and improvement Quality plan programming empowering accuracy plan and assembling Continuous The Group fuses HAD Lighting, A-Belch Hazardous Area, MAP Solutions, Electrical Engineering and Industrial Connectors. The broad item portfolio incorporates the HAD Hazardous territory lighting range, perilous region walled in areas, witchery, electrical circulation boards, electrical embellishments and creative measured structure administration arrangements. We will compose a custom exposition test on Change Management Report or on the other hand any comparable subject just for you Request Now The Group is a built up provider to the UK and universal petrochemical, vitality, rail and development markets. With more than 25 years’ involvement with the vitality segment, A-Belch exceeds expectations in quality, cost and conveyance and after deals support. My job inside the association is to design and deal with the creation of the Had cell. A-Belch is SISSIES :2008 licensed †see connection 1 . Some portion of my job is to guarantee the item we make is of a high caliber and tests the SIRS accreditation necessities. Because of the profoundly perilous conditions our items are utilized in we should guarantee all shop floor agents follow controlled drawings and SOPs for each form stage. See connection 2 for controlled drawing. Connection 3 is a SOP that is utilized by shop floor agents. The office makes progress toward persistent upgrades and all staff are urged to offer their conclusions to build up the office further. It is significant that the division persistently improves in its stirring practices and technique to stay aware of a developing interest for our item and changing commercial center. As the organization is ISO authorize the quality administration frameworks have been set up to BBS EN ISO 9001 :2008 and ISO/ICE 80079-34. My specialization make items that are guaranteed blast verification lighting for unsafe zone. All items are TEX and ICE ensured and because of this an elevated level of value is required during produce. All items are worked to drawings which have been delivered from accreditation drawings gave to SIRS the affirmation body. Without SIRS confirmation and endorsement no items can be made. On each drawing is a rundown of parts required is recorded for the fabricate. Alongside the assembling drawing a wiring graph is provided and a works guidance for the item. Every completed great are closed down by the creation administrator in the wake of being reviewed. Each form has a check sheet with phases of each Job that should be finished and closed down by the significant administrator, these are then kept and petitioned for future reference and can be utilized if products are returned because of a quality issue identifying with the work as I am ready to distinguish which administrator fabricated the unit and apply the suitable activity or complete boost preparing. Recognize a change that is required distinguish a change required in the work environment and clarify the possible advantages of this change to the association. So as to recognize the components that may require the organization to transform I have led a SOOT examination †See underneath. Qualities Growing organization New item structure Influential in the commercial center Loyal clients Dedicated staff Repeat business Competitive items USPS Team moral Opportunities Future Product advancement Supplier surveys †current changes expected to our flexibly of significant parts Additional business Current BOO things moving to fabricated things Processing plant development Increase in current yield up to millions †new industrial facility extension WEAKNESS Health and Safety approaches Environmental strategies Lack of risky waste removal Lead Times Manufacturing assemble gives High disappointment rate on certain items Succession Management Competitors New items discharged to showcase by contenders Supplier cost increment Market change Double plunge downturn Previous item quality issues From the SOOT examination I have recognized a change expected to our present wellbeing and security methodology identifying with our preparing machines. Changing our current preparing canines and procedure this will decrease down time and lead times, diminish yearly cost, increment extra business and add to the development and accomplishment of the office which will permit the organization to create in accordance with changes in the commercial center. At present both preparing machines run on a manual fill framework where by every employable utilizing the machine needs to top every container off by hand. So as to do this they have to remain on stepping stools and fill every container. The endorse. Weight of both the activator and base is KEG each. The activator is a destructive substance which can aggravate the skin an eyes. Right PEP is worn by every usable; anyway there is consistently a danger of both the activator and base sprinkling the person. Manual dealing with is likewise a worry as the usable must ascend onto step stepping stools conveying the base/activator to fill the container. Taking care of and dangers to every usable can be kept away from by moving to a computerized mass feed framework. By moving over to the mechanized framework the wellbeing and dangers will be diminished essentially as there will be no requirement for every person to physically fill every container. The computerized mass feed framework will be introduced for both preparing machines and will demand of twin pneumatically worked twofold acting stomach siphons with plunge cylinders and four off outlet hoses up to machine mounted repositories. Electronic significant level sensors will be fitted to every store to consequently cancel material from the gracefully drum on request and stop when the supply is full. Pneumatically incited ball valves will likewise be fitted onto every supply. Affirm. Cost for this fitment EH,386. O + tank (comprehensive of control box nearby work to fit) The proposed move over to a mechanized built framework for the two machines will: Reduce down time Reduce lead times Improve Health and Safety Improve preparing systems Reduce cost Reduce the measure of room expected to store the preparing compound Reduce squander There will likewise be a cost sparing to the organization of support. EH,81 5 for each annum dependent on past utilization. This is because of the unit cost of the preparing compound being decreased by moving over to enormous KEG drums. Arranging and observing the change State the destinations of the adjustment arranged by their need. In any event one must be a SMART goal. Set up an activity plan for actualizing the change. Clarify the method you would use to screen the accomplishment of the essential target. The goals of the change are as per the following: To buy and introduce mechanized mass feed framework inside expressed spending week beginning sixteenth September 2013 To have all shop floor agents prepared on the sheltered utilization of new hardware by 30th September 2013 Priority: 1) Health and Safety Improvements 2) Reduce cost 3) Reduce down time 4) Reduce producing lead times 5) Improve preparing techniques squander The above has been recognized by directing a SMART examination Specific Implementation of mass feed framework for both preparing machines What: What would I like to achieve? Enhancements to wellbeing and security of shop floor agents Cost sparing †see beneath. Why: Specific reasons, reason or advantages of achieving the objective. Diminish down time Who: Who is included? Preparing Machine Supplier †Meter Mix Potting Compound Supplier †Greenfield Polymers Production Manager †Me Floor Manager †SST Handmaids Shop floor agents Divisional Director †Bob Scott Chief Executive †Brian Trench Where: Identify an area. New Had producing office Which: Identify prerequisites and limitations. Proposition of the change and cost investment funds/recompense and advantages should be introduced to higher administration Upfront cost required Current stock might be an issue as we use KEG drums and not KEG †need to distinguish in the event that we can utilize current drums or trade with provider for bigger ones Identify space required †this could be an issue. Will we have enough space for the mass feed framework in the new industrial facility? Quantifiable How much? What number of? Two machines will be required How will I know when it is cultivated in 12 months’ time when cost reserve funds can be recorded Achievable How: How can the objective be practiced? A report should be drafted up to feature the advantages Installation will be finished by Intermix Training of all shop floor agents will be finished by the Floor Manager Relevant Does this appear to be beneficial? The forthright cost is costly, anyway the advantages the assembling cell and cost sparing the organization will pick up exceed the cost There is additionally a recompense time because of the cost sparing of the preparing compound Is this the perfect time? Indeed, the changeover is expected to diminish vacation and to permit yield to expand Completion of the new manufacturing plant expansion will be the best an ideal opportunity to execute this Are you the perfect individual? As the Production Manager for the division I am liable for the upgrades to the office Time Based When? Usage/establishment †September 2013 What would i be able to do a month and a half from now? Close down from Director Arrange Meeting with preparing machine provider to get the show on the road Arrange meeting with preparing compound provider to advise regarding change What would i be able to do today? Get ready report for Director of the advantages and cost of the mass feed framework In request to continue with the change I have arranged an activity plan itemizing the stages I should work through so as to execute the change. Activity Plan: Date of action 1) Supplier Meetings Potting Machine †Meter Mix Advise on how the mass feed framework will function Discuss

How Did the Byzantine Empire Revive the Roman Empire and Create a Legacy of Its Own?

How Did the Byzantine Empire Revive the Roman Empire and Create a Legacy of Its Own?The Roman Empire was one of the largest in the history of the world and is perhaps best known for its successes in conquering new lands. However, the empire's greatness was built on its massive losses in battles.The Roman Empire's collapse was directly related to a single fact: most of the core of the Roman military had been wiped out in wars with other tribes. When the last of these tribes was defeated, the only Roman military force left was the emperor himself. Emperor Hadrian wanted to restore the Roman military to full strength, but he also wanted to establish a new legacy for his people.It wasn't until the time of Emperor Hadrian, that the Roman Empire began to make attempts to recreate itself. Hadrian's reconstruction of the Roman military included trying to give each soldier a specific job. In order to rebuild the Roman army, the emperor needed to create a legion of soldiers that had the best e quipment and skills.It is easy to see how Hadrian's attempts to make the Roman army more efficient would be a huge boost to morale. Each soldier understands their place in the war. After all, it is their role to fight in the front lines and prevent the enemy from winning the war. It is the army's responsibility to hold the line long enough for the emperor to restore his lost glory.With the emperor's legion, the army was rebuilt through technological advancements. The legions would be equipped with an army of light weapons and armor, allowing them to go into battle more quickly. The Romans were also given horses as mounts for their elite soldiers, allowing them to move faster across the battlefield. If Hadrian's legion had been effective in every battle they fought in, the Roman army would have been more powerful than it is today. Hadrian's army was the beginning of the success that the Roman Empire was known for. This was not simply a legacy of the emperor's career as he tried to re vitalize the Roman military.The return of the Roman empire was one of the most important events in the history of the world. During the times that Hadrian rebuilt the Roman army, he had an even greater legacy, and it began with the first individuals who began the rebirth of the Roman empire. The Roman historian Tacitus was one of these individuals, and he became known as the father of modern history.Hadrian's Legions helped build the modern history of the Roman Empire, and modern history today. A great empire would be a great legacy for the men who founded it, and this legacy can continue into the future.

Customer Profiling Using the Empathy Map

Customer Profiling Using the Empathy Map © Shutterstock.com | Dima SidelnikovIn this article, we look at 1) where product development should start, 2) the empathy map, 3) the elements of an empathy map and 4) a case study of eStudent.WHERE PRODUCT DEVELOPMENT SHOULD STARTMost successful organizations have a strong focus on customer research but fail to incorporate their customers’ perspective in the product design and even the business model design stage of the business. A smart way to go about business model design is to view it from the lens of the customer. It can lead to discoveries and insights which could help the company gain an edge in the competitive market for customer mindshare.Apple is a classic example of incorporating customer needs into product design. When Apple launched its first of its kind iPod, the market for music players was relatively low, and illegal downloading of music was the norm. The conditions were discouraging for launching an application that required consumers to buy their music online. H owever, Apple had cottoned on to a key customer gain; a singular medium on which they could sync and access all of their digital content. By providing such a medium, Apple launched itself into the stratosphere as one of the leading technological companies in the world with a dedicated customer base.Major companies invest a significant sum on attaining insight into the social and psychological makeup of their customers through employing teams of anthropologists and sociologists. However, they do so just for creating a customized product or service design. They may also find it lucrative to incorporate these experts when designing the business model for their company. Customers’ insights can be especially impactful on value propositions, distribution channels, customer relationships and revenue streams.The approach asks for a shift from an organization specific perspective to a customer-centric approach. Companies have traditionally myopically considered what it wants to sell the cu stomers, how they can be reached with the minimal expenditure of resources, the nature of relationship the company wants to form with the customer, and how it will earn money from its targeted customer segment. Conversely, the customer-centric approach demands that the company focuses on the jobs the customer needs to be done or his or her aspirations and how the company can help them achieve both. They must evaluate how the customer wants to be reached, for what value they are willing to pay and the kind of relationship they want to form the company. The company must also be cognizant of what customer segment to target. Most might invest in targeting their current or traditional customer segment, but they must not overlook the possibility of upcoming segments and methods of targeting them to improve their market shares.Do you know your customers?When an entrepreneur is asked who his customer is, it is easy to get lost in targeting everyone that their product or service would appeal to. Direct and indirect consumers are invariably linked to the business because the entrepreneur is trying to think big. However, it is crucial for the efficacy of the process to commence the discussion with who the business’ most important customers are and work from there. Starting the discussion from there, the entrepreneur must then evaluate what kind of pains this segment has, who these people are and why they would buy from your business over other solutions available in the market. Creating an empathy map for this most important customer has a twofold purpose. It helps you mold your value proposition towards the customer who will pay for it and whittle away the unnecessary things. It will also help you map out what kind of customer relationships to foster with this segment and the tactics required to create these relationships.How to discover your prospects world viewEvery person has a unique world view; a detailed descriptive model of how they think the world works. Tappi ng into your most important customer’s world view could mean deep insights into their wants, needs and psychology for your business.A world view typically dictates the answers and reactions to the following questions;What should I do next?What is truth and what is false?What actions should I take to reach my goalsHow can we make others understand our intentions?There are many actions one can take to hack into their target customer’s world view; taking interviews, reading comments on the blog of your website,   and utilize other online media where your consumers are likely to post opinions and views such as Amazon reviews, blogs, social media, etc.Difference between worldview and personasEntrepreneurs often mistake a world view with a persona because both concepts seem to overlap. However, persona refers to a group of people who have similar consumer behavior patterns i.e. regardless of their demographics they share buying patterns, their usage of customer services are similar, a nd they have similar behaviors, motivations, and attitudes.A world view on the other hand highlights why a consumer has these behaviors, attitudes and motivations as well as the reason behind their buying behavior. Hence, a world view is the foundation of the persona.THE EMPATHY MAP Most of the examples quoted here refer to major companies with the resources available to hire and utilize teams of sociologists and anthropologists to help them understand their customers’ world views. However, a new business rarely has the capital available to invest in consumer research at the same level. An equally effective yet much more wallet friendly approach could be to use visual thinking company, XPLANE’s empathy map to understand your consumer segment. Any good product, service or design is only good if it matches what a customer desires in the product. Hence, to understand what the customer wants, we can use the empathy map, one of the most simple consumer profiling tools available online. This tool allows us to move beyond the typical metrics of demographics and delve deep into the consumer psyche by understanding their environmental context, their emotions and reactions and their future goals and priorities. All this information will help a new business develop sou nder, more appealing value propositions, focus on a type of relationship which suits the customer and invest in distribution channels which match customer preferences.In short, effectively defining your customer’s world view and persona helps accomplish the following goals;Creating a more streamlined and focused strategy;Reaching your customer in a more rewarding way;Gaining insight into how your customer thinks;Identifying and employing the winning tactic when faced with a customer negotiation;Creating more attractive value propositions.What is Empathy?It is an irrefutable fact that customers who feel that a company genuinely cares about them will be more loyal. To ensure that customers buy into this emotion, an organization must display empathy in all of its dealings with its customer segments, including at the product or service design phase. The following two definitions explain the meaning of empathy in this context;The intellectual identification with the feelings, thoughts or attitudes of another;The vicarious experiencing those feelings, thoughts or attitudes.People often confuse empathy and sympathy. Sympathy is the feeling of sorrow or grief you feel for another’s misfortune, but you remain external to the situation. On the other hand, empathy occurs when you place yourself in the other person’s shoes and immerse yourself so completely in their world view that you feel the way they feel.Empathy map basicsSegment your customersThe first step is to group your consumers into distinct segments based on their demographics and personas. Once these segments have been created you need to prioritize your top three most lucrative segments.Humanize your segmentOnce you have your top three segments, you need to make them real, relatable people in your mind. This can be done by assigning fake names and building an entire person through adding details such as their age, educational level, income etc. in this way it becomes easier for you to empathize with th is representative of your segments.Empathize with your segmentIn a team put your representative from each segment on an empathy map. Then start asking the following main questions and thinking of the answers from the representative’s point of view. Since this is a group exercise, this will result in a comprehensive list of answers to the questions;What thoughts does this customer normally have and how does he usually feel?What or who does the customer normally listen to?What does the customer see?What does this customer say and do?What is this supporter’s pain?What is his gain?Validate your empathy mapOnce you have this comprehensive list mapped, it is necessary to validate it with actual customer responses. You can have a test group of sample customers from the segment itself answer the same questions and correct any responses if you feel the need to.[slideshare id=24974009doc=empathymaperis-130806031419-phpapp01]THE ELEMENTS OF AN EMPATHY MAP © Flickr | visualpun.chThe Empathy Map is built around the senses; how we receive information through them and how we interpret this information. It also takes a look at customer gains and pains.Element 1: SeeCustomers are constantly creating a persona for your brand in their minds based on what their senses perceive regarding your company. Hence, all visual elements linked to your brand need to be consistent in the message they are sending out. Alignment in your web presence, social media profiles and reviews needs to occur for your customers to form a brand personality that is consistent with the one you want to achieve.Some questions you can use to profile your customer for this element are as follows;What do they see?What does their environment consist of?Who are the other individuals who form a part of the customer’s environment?What kind of product offerings do they see?What kind of issues and challenges do they usually have?Element 2: HearAs with the previous element, all a udio content connected to your brand needs to be in cohesion. Advertising and promotional content are generally closely monitored by the marketing team of any firm. However, simple yet impactful mediums such as how your customer representatives or internal call routing system also sounds leave major impressions with your customers.The following questions can clarify what the customer focuses on where the auditory sense is taking into account;What kind of ideas, information and opinions are being shared with your target customer by their friends and family?What kind of things do they hear at work?Who are the people they are most influenced by?What are the mediums and tactics used to influence them?Element 3: Think and FeelIt is paramount for the owner of a new company to be aware of how customers are responding to the product or service. For a company to capture and keep its customers, they need to be cognizant of who their happy customers are and whether they are willing to act as c hampions for your product, as well as those who are indifferent or outrightly unhappy about your product. Keeping an eye on and investing in the latter is a prudent strategy because these customers may end up maligning your brand image.Following are questions to consider for this element;What is their core yet unexpressed priorities?What causes an emotional reaction for them?What are their dreams and goals?What worries keep them up at night?Element 4: Say and DoAs an entrepreneur, you need to be plugged into the level of convenience you offer customers with your product and service. You also need to keep your ear to the ground, so you know what customers are saying about you, garner improvement areas if any and deliver on these areas.What is their behavior when they are surrounded by people?What, according to them, are their priorities?What is the gap between what they express and their actual actions?Do they act as influencers and opinion leaders for others?Element 5: Customer Pain sThese are the problems and challenges that the customer faces everyday. They refer to unmet needs and desires which cause negative emotions within the customer.What are their main concerns or causes for frustration?What stands between them and reaching for their aspirations?What are the methods they employ to reach their goals?Element 6: Customer GainsThese are elements that add to the customer’s quality of life. They may not result from an expressed need, but they make the customer’s life easier and more convenient through their existence.What are their expressed goals and needs?What is their metric for measuring success?What are the methods they employ to achieve success?Extreme Characters in Empathy MapsWhen looking for an innovative and completely fresh business model, it may be fruitful to invest in research into extreme users of your products and services. Extreme users are people who do not fit into your regular customer segment. They are on the periphery but observing t heir usage of your product or service opens up the possibility of a whole new market for you.These users are heavily invested in your products, or they use your home customized versions of your customers. Hence, if you as a company are seeking to solve customer pains such as sweaty feet or blisters, a good customer segment to connect with could be people who have to wear uncomfortable shoes on a regular basis like dominatrices.Talking to such extreme users could open you up to game-changing breakthroughs that previously hadn’t occurred to you. And because these consumers represent an untapped market they will be more forthcoming with their feedback and recommendations because they are heavily invested in your product.CASE STUDY â€" eSTUDENTeStudent is a university-based social networking site which aims to provide a platform for new students to connect with each other and discover activities of their interest on or around their campuses. Hence, each University will have its estude nt network exclusive for its students. An empathy map for this blog will contain the following;The customer university may see that the information on the network is disorganized and wonder if any of the students will use it or not. They may see that it has too much information or that their university isn’t included on the platform.Universities may hear that all plans are already posted on facebook and hence question the efficacy in investing in the system. They may also wonder at the lack of usage the network provides to older members of the University.The clients thoughts can include the privacy level the network provides whether they need to create log-ins if they have to pay for using it, etc.The target customer may say that the webpage does not offer much visual appeal.The customer pains would be the high investment required to develop the network as well as whether the information exchanges is valid or not.The customer gains are introduction to new people, and finding activ ities 24/7. Image credits:  Flickr | visualpun.ch under Attribution-ShareAlike 2.0 Generic.

Generational Changes Of Body Image - 1999 Words

Kelly Doran Mrs Rambo INQ 110 FF 8 December 2016 Generational Changes of Body Image Each generation as a whole views today’s society differently. Ideal body types have drastically changed throughout the years, each representing their time’s body trends. People looked up to celebrities that illustrated their time’s perfect body. Body trends today are also widely different than trends of the past. Trends are also hyped up on social media platforms, and increase the number of people with bad body image. Body dissatisfaction can come from the rapid growth of social media. Usage of photoshop has also altered some to think that an unattainable body is what one should look like. Plastic and cosmetic surgery has also increased over the past few decades. Millennials are more inclined to get unnecessary surgeries done because they have been brought up thinking it is normal. The combination with body shaming and body dissatisfaction has pushed many to eating disorders. These disorders can even bring out more dangerous consequences that range from minimal t o life threatening. Today’s body standards have drastically changed from past generations due to social media, falsified advertising, and the constant desire for impossible body goals. Society’s ideal body type has drastically changed throughout the generations. During the Silent Generation, one would expect a body type to be more rotund and full. This mimicking the â€Å"Gibson Girl† bodies, which was the epitome look for females toShow MoreRelatedSocial Sustainability : The Four Pillars Of Sustainability1273 Words   |  6 PagesSocial sustainability is one of the four pillars of sustainability. It is the least clearly defined as it changes with time, the economy, the environment and political situations. With so many factors that affect it, it is as important as the other three pillars (environmental, economic and political) and should therefore be given the same treatment and attention. 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Hinduism Now and Then Essay - 1315 Words

Hinduism: Now and Then Over time traditions came together to develop recognizable religious traditions which was eventually known as Hinduism. Hindu’s have many different practices such as Sanatana Dharma, Vedic worship, yoga and many other different rituals. Hindu’s also have many other beliefs and celebrations such as reincarnation, karma, prana, puja, samsara and many more. Hinduism is known for its beliefs, practices and gods and as the years pass by the religion still stands strong to what they believe. It is not unknown when Hinduism began, but Veda scriptures state that they were written in the 1500 to 900BCE, but it is most likely that stories have been passed down for hundreds of years. (Fisher 76) Hinduism is one of the†¦show more content†¦The Hindu then worships puja by giving flowers and fruits and finally the Hindu eats the blessed food. By following these steps Hindu believe they become closer to the deity. (asms.k12.ar.us) Hindu’s also have many festivals to celebrate their religion. Lohari is an example of one of the festivals. Lohari takes place in the winter at night in Northern India. The people build a bonfire and throw popcorn, peanuts and sesame candies into the fire. By throwing these objects into the fire it is symbolic by throwing one’s evil into the fire, and also asking for blessings for the following year. Holi is another celebration which is considered to be the celebration of the death of winter and the return on spring. (Fisher 105- 106) Yoga is a practice for union. When yoga is being practiced the participant becomes relaxed and tries to achieve a higher state of mind.(Fisher 80) There are different types of yoga that help achieve different states of mind. Raja yoga is the path to mental concentration and is used by meditative people. Jnana yoga is the path to rational inquiry which is done by rational people, and for naturally active people there is karma yoga which is the path of right action. â€Å"Yoga is known as the disconnection of the connection with suffering.† –The Bhagavad Gita (hinduwisdom.info) Hinduism also has a series of gods and goddess who Hindu’s pray to and worship. Durga whom is called the Ideal Warrior, Sita, who is theShow MoreRelated Cultural Impact of Hinduism in India Essay1259 Words   |  6 PagesCultural Impact of Hinduism in India Huge population, pollution, peace, snakes, saris, dance, curry, and religion are probably the most popular words that come up when we think about India. India is a well-known country. Although it is a relatively poor country, it has a rich and diverse culture. India is populated by approximately 953 million people. It has been a home for many religions, including Hinduism, Buddhism, Sikhism, Jainism, Islam and Christianity. 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The question now becomes why. The main area where these religions emerged is referred to as ‘religion hearths’, and these religions originated where large civilizations also did in Mesopotamia, the Nile, and theRead MoreEssay On Abortion In Hinduism1090 Words   |  5 Pagesinfluence on abortion and how people view it. I will be talking about Hinduism and how this religion views abortion. Before we can understand why Hinduism views abortion the way it does, we first must know a little bit about the religion itself. It has no founder, single scripture, and no set teachings. It has many diversity’s of beliefs and can be confusing. It is seen as a theistic religion. People who study Hinduism can pick one of the three major gods to follow like Shiva, Vishnu, or BrahmaRead MoreThree Paths in Hinduism1310 Words   |  6 PagesThere are three paths in Hinduism - the path of knowledge, the path of devotion and the path of action. 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Dbq-Early Valley Civilizations Essay Free Essays

DBQ-early valley civilizations essay Throughout history, civilizations have contributed to the cultural and intellectual life of humanity. These civilizations had developed about 5000 years ago. These civilizations had been defined as based on agriculture and urban settlements. We will write a custom essay sample on Dbq-Early Valley Civilizations Essay or any similar topic only for you Order Now At that period had been developed many cultural and intellectual achievements, but also stable government and a strong economy. The ancient River Valley civilizations of Egypt and Mesopotamia all made key contributions to future societies. For thousands of years, people all over the world have developed, progressed, and eventually formed civilizations. The area between the Tigris and Euphrates River was called Fertile Crescent because its rich soil and crescent shape (document 1). This region was where Mesopotamia one of the first civilization on earth grew. Sumer was an ancient civilization in Mesopotamia they created cuneiforms. Cuneiforms were the world’s first written language; Sumerians invented this writing system to keep track of business dealing (document 2). Mesopotamia developed between the Euphrates and Tigris River. Geographically, Mesopotamia occurred near major rivers since water was easily available and agriculture flourished. The most important invention that was created in the ancient times by Sumer in Mesopotamia was the wheel . it had a major impact in the world because it makes it easier for people to get to places faster and without the wheel the world would not have been the same. Egypt civilization was located in northeast Africa near on the border of the Nile River. Hieroglyphics was a system of writing that was based on pictures; it was created by the Egyptians to keep the records (document 6). pharaoh was the name of the king or god king of Egypt. Pharaoh built pyramids to serve as houses or tombs and specialized skill such as mathematics, geometry, engineering and architecture were need to built the pyramids (document 5). Life in ancient Egypt was centered largely on agriculture. The majority of the people were involved in farming. Wheat, fruits and vegetables were the principal crops. The Nile River helped irrigate the crops and made the soil fertile for good farming; people depended on the Nile for food and water (document 4). Egypt contributed many things in the world, such as their efforts in astronomy, medicine, writing, mathematics and architecture. In conclusion, the ancient River Valley civilizations Egypt and Mesopotamia did have many key contributions that helped expand future societies. Egypt and Mesopotamia were two civilizations that contributed to the expansion of trade, civilization, government, and political and social status. How to cite Dbq-Early Valley Civilizations Essay, Essays

Innovation and Business for Personality - MyAssignmenthelp.com

Question: Discuss about theInnovation and Business Developmentfor Personality. Answer: Personal Reflection: The personality of an individual determines his behavior in group meetings. The sum total of the behaviors of the members of a group forms the group behavior. The task given to me was research and analysis on the target market, creating marketing mix, launching strategy and brand advertising. The team was excellent in its work and the work was evenly assigned to all the group members. I actively volunteered to conduct a research on the marketing part of the project and always completed my task within the provided time. I have been consistent in attending all the meetings held by my team and have proactively helped my team leader whenever it was required. I have also been creative in developing the marketing strategies. However, my only weak point was that I was more like a listener and doer rather than being more expressive. I did not express my thoughts and view points during the team meetings rather I was directed my by team leader. Literature Review: The literature review discusses various relevant theories and concepts related to the relevant topic. Johari Window: According to Saxena (2015), Johari window helps in understanding the relationship of individuals with themselves and with others. The blind spot in the window represents the situation in which a person is unaware of some information about him while the others are very well aware of his capabilities. Arena represents the situation in which an individual as well as his peers understand his traits. On the other hand, faade represents the situation in which a person very well knows himself but is not known to others. The unknown zone represents the situation in which the person neither knows himself well nor is understood by others (Tran 2016). Belbins Team Role: According to Eubanks et al. (2016), the Belbins team role examines how an individual behaves in a team environment. This method scores individuals on how effectively they express their behavioral traits in nine different team roles namely plant, resource investigator, coordinator, shaper, monitor or evaluator, team worker, implementer, complete finisher and specialist. All the nine roles have different characteristics and traits. On the other hand, Lehmann-Willenbrock, Beck and Kauffeld (2016) argued that there are fundamental issues in the definition of the nine roles. Various scholarly studies have shown that the observational approaches yield only five role constructs instead of nine. Art and Craft of Giving and Receiving Feedback: According to Vivanti et al. (2017), the evaluation and discussion of the performance of the employees and the employers in an organization is known as feedback. Feedback helps in aligning the behavior at workplace with the overall objectives of the organization or the team. It has been observed that the leaders are required to give feedback to their team members so that the members can continue to improve his/ her role in the team. Cooperation in the working environment is an important aspect for the achievement of the goals of an organization or a team. References: Eubanks, D.L., Palanski, M., Olabisi, J., Joinson, A. and Dove, J., 2016. Team dynamics in virtual, partially distributed teams: optimal role fulfillment.Computers in Human Behavior,61, pp.556-568. Lehmann-Willenbrock, N., Beck, S.J. and Kauffeld, S., 2016. Emergent team roles in organizational meetings: identifying communication patterns via cluster analysis.Communication Studies,67(1), pp.37-57. Saxena, P., 2015. JOHARI WINDOW: An Effective Model for Improving Interpersonal Communication and Managerial Effectiveness.SIT Journal of Management,5(2), pp.134-146. Tran, B., 2016. Communication: The Role of the Johari Window on.Handbook of Research on Effective Communication, Leadership, and Conflict Resolution, p.405. Vivanti, G., Duncan, E., Dawson, G. and Rogers, S.J., 2017. Facilitating Learning Through Peer Interactions and Social Participation. InImplementing the Group-Based Early Start Denver Model for Preschoolers with Autism(pp. 87-99). Springer International Publishing.

Effectiveness of Killing Yeast with Pepper Essays - Medicine, Cancer

Effectiveness of Killing Yeast with Pepper Or Cancer Treatment Project By: Introduction: The objective of this study was to determine the effectiveness of a \"treatment\" created by pepper and water on cancer cells with varying amounts of the critical ingredient, pepper. Since I am not able to obtain cancer cells for the project I used yeast cells to stimulate cancer cells. I hypothesize that an exponential increase in concentration will result in a linear trend in the ratio of dead cells to cells due to an effect similar to Haber's law (but logarithmic instead of inverse polynomial). I believe this because it is quite clear the relation cannot be linear and since an increase in concentration will only increase the chances of a given cell dying. This is analogous to radioactive decay which is of course, exponential. Materials: Dropper 6 test tubes 1 for yeast to grow in Microscope Bromothymol Blue Distilled water Black Pepper Pestle and Mortar Yeast Sugar 6 slides and slide covers Procedure:1) Put an equal mass of sugar and yeast into a test tube. 2) Fill the test tube with water until it covers the yeast and sugar 3) Prepare the solutions of black pepper (instructions on this can be found within the appendix) 4) Wait for a day until the yeast cells grow. 5) Add 0.5ml of the yeast cell solution to each black pepper solution using a dropper. 6) Wait for another day for the yeast cells to die. 7) Using a dropper drop 1 drop on a slide for every single test tube of black pepper solution. Do not forget which slide is which. 8) Add 1 drop of bromothymol blue to each slide. This allows easy comparison between dead and alive cells as dead cells won't be able to keep it out of the cell. 9) Place the cover slide on the slide. 10) Observe the slides and collect data. Observations/Results: This graph very clearly supports and exponential relation between the percent of cells killed and the concentration of the solution (logarithmic the other way around). As expected, an exponential increase in concentration resulted in a linear increase ratio of cells killed. However with only 6 data points there is not enough evidence to conclude this with statistical significance any greater than p 0.2. The following are pictures I obtained from the samples, all at 1000x magnification. Concentrate (100%): 50% Solution: 10% Solution: 1% Solution: 0.1% Solution: 0.01% Solution: Discussion: I cannot say for certain whether pepper will be effective in killing cancer cells and hence a possible chemotherapy. The experiment I have done is with yeast and even then with only a very limited data set. Given the data I have collected here I hypothesize that pepper would be good at killing off cancer cells. Using only 0.5 g of the substance (with 25 mL water) resulted in killing around 60% of the yeast cells and extrapolating from the data I have obtained 5 g could possibly kill around 70% and 50 g, 80%. I recommend researching the effectiveness of pepper further as it's a very cheap substance and definitely worth trying based on my results. If solutions with pepper work as well on cancer cells as they do on yeast cells it would revolutionize modern cancer treatments with an inexpensive alternative to traditional chemotherapy drugs. This could potentially remove most side effects associated with chemotherapy including: Hair loss, lower white and red blood cell count, nausea, etc. as pepper is, of course, edible and safe (for the most part). Even if pepper wasn't found to be as effective as I believe it might still be used in conjunction with other drugs in the chemotherapy process because of how small initial amounts were effective (at least within my experiment). Conclusion: Black pepper is an effective way to kill yeast cells and may be effective against cancer cells. An exponential increase in the amount of pepper only gives a linear trend for the amount of dead cells. My hypothesis was confirmed. Appendix: Pre-lab Questions: Cancer is defined as abnormal cell growth. All cancers have the following in common: limitless cell division, no apoptosis, and the ability to form new blood cells (angiogenesis). Cancer is deadly if not treated because it causes growth of tumors in vital organs. While a tumor on its own is not deadly if it is

Elderly Depression Example

Elderly Depression Example Elderly Depression – Term Paper Example Elderly Depression Depression is one of the major psychological problems found among elderly people. â€Å"It has been estimated that perhaps somewhere between 10 and 30 percent depressives and manic depressives kill themselves† (Klein, 3rd edition (September 8, 2009) 3. Klein, Donald F.M.D Revised edition (May 12, 2005) 4. Miller, Mark D M.D 1 edition (September 23, 2002)

High School Model Research Paper Example | Topics and Well Written Essays - 1000 words

High School Model - Research Paper Example (http://www.mdrc.org/publications/388/overview.html) Ninth Grade Success Academy: Form groups or teams up to 180 first year students with their teachers (four or five) to create their own program and schedule, which has its own faculty and management team. Catch-Up Curriculum and Extra Help: Catch up curriculum include math and English classes for those who are weak prior to preparation. The extra help consists of seminar and extra course which are usually held on summer , Saturday and after hour class. Twilight School: An alternative after-hours program is conducted in the building for students who have serious attendance or discipline problems or who are entering the school from prison or suspension from another school. Technical Assistance: Technical assistance from TDHS organizational and instructional facilitators ranges from 10 to 40 days per year, depending on local circumstances, and costs between $10,000 and $50,000. In addition, the school must fund the full-time program facilitator (or 0.5 FTE if two schools in a district are implementing). This typically costs between $60,000 and $80,000. Professional Development: The school must fund one to two teachers from the local district who serve as curriculum coaches. English and math teachers will need to receive the local rate for attending up to 25 hours of professional development. Curriculum Materials: The cost of texts and materials for 500 ninth-graders taking Transition to Advanced Mathematics, Strategic Reading, and Freshman Seminar courses is approximately $35,700 the first year and $17,000 the second year. For upper grade English classes, Partner Discussion Guides and student worksheets for Student Team Literature are

MANAGING FINANCIAL INFORMATION ( part 2 ) Essay

MANAGING FINANCIAL INFORMATION ( part 2 ) - Essay Example The results are also analysed for the prospects of growth and the ability of further development. The major competitors with which the company has been compared are J Sainsbury Plc, Morrisons and Marks and Spencer. The company secured net revenue of  £60,931million for the 2011 financial year end. The revenue grew from  £56,910 million as the company showed a growth in revenue of over 7% for this particular year. The gross profit of the company also increased from  £4,607 million to  £5,060 million indicating a growth in the gross profit of 9.8% compared to last year where the growth in the gross profit was marginally over 10%. The following chart sheds light on the growth in revenue and gross profit of the company for the past 5 years (in millions). (Tesco Plc, 2011) The company was able to secure a net profit before tax of  £3,535 million for the year ended February 2011, which rose from  £3,176 million in 2010. The net profit after tax saw a considerable growth as the company sustained a net profit after tax of  £2,655 million for 2011 which was an increase of 14% since 2010 from  £2,327 million. The adjacent chart shows the trend of the net profit before and after tax for the past 5 years (in millions). The total current assets of the company amounted to  £11,438 million which rose from  £11,392 million for the previous year. On the other hand, the total current liabilities were  £17,731 million which rose considerably from the previous year as they were  £16,015 million in 2010. This shows that the company’s ratio of current assets to current liabilities indicates a lack of liquidity to finance the current liabilities. A trend of current assets and liabilities is shown which indicates that the current liabilities have always been over and above the current assets of the company, due to the nature of the company’s business which is a retail business. The

The Leadership Theories Of Machiavelli

The Leadership Theories Of Machiavelli Machiavelli, born on the 3rd day of May 1469, acquired his university education in the University of Florence. He wrote a famous book entitled the Prince. This book is famous for its break down on the issue of attributes of leadership and as such has become a guideline for leaders. He wrote the book based on his earlier experiences, addressing how a prince (leader) should rule. Although the book gained a lot of popularity, his views on the attributes of good leadership had a lot of flaws. In The Prince he advocates mean rule instead of liberalism. He talks of the benefits of being a dictator or exercising the autocratic style of leadership. There are a lot of leaders who have and are following the Machiavellian style of leadership as he had described in The Prince. Examples of such leaders who exercised or exhibited this type of leadership style were Muammar Abu Minyar al-Gaddafi of Libya and Idi Amin of Uganda. Muammar Gaddafi being a Machiavellian according to his leadership style has been the leader of Libya since he staged a military coup on the 1st of September 1969.  [2]  With the strict fellowship he has in the Machiavellian style of leadership, he has sought to maintain the power he has had ever since. In a recent article Gaddafi made a statement saying, I will fight to the last man and the last bullet  [3]  This goes a long way to emphasize on one of the shortfalls of Machiavelli when he talked about the fact that a leader has to gain power and should be able to maintain it by any means possible. In the same way, Gaddafi promises to maintain his power even if it means he has to kill. This action is affecting Libya in a negative manner since the world is pushing for democracy and finding all means to eradicate autocratic system of governance and as such it is affecting the economy of the state due to the current instability the country is facing now. As such, most investors w ould not be willing to invest in a country where peace does not prevail. Also, with growing rate of civilization, killing just to maintain power is barbaric and this would then send the state to a state of regression. Idi Amin was an autocratic leader who sought to exercise his power through military means. In his era, he created the situation whereby he was the only one who had the final say and no one could voice out their values in any way he or she deemed fit. He created and environment which had and still has a traumatizing effect on the people of Uganda now. During his reign as military dictator, there were issues of the abuse of ethnic affiliations, cases of the abuse of human rights and potent radical control, Asians faced expulsion from Uganda and killed outside normal legal proceedings.  [4]  Ugandans have still not devised the means of changing their government through undisturbed measures. Violence has become an option for which their voices could be heard. Again, Machiavelli talked about the situation whereby the prince did not have to possess any thoughts apart from that of war. He describes meanness as an attribute of a good leader. He says liberality would lead a prince or leader to be despised and hated whiles meanness would lead to reproach without hatred hence, being mean is the answer to greater leadership.  [5]   Moreover, Machiavelli allowed the hatred he had in him to take the greater side of him when he was imprisoned because of suspicion of his involvement in a conspiracy where he lost the trust he had in humans. A typical example of such a leader who exhibited Machiavellian traits in his style of leadership was Ghanas former president, Flt. Lt. Jerry John Rawlings. Just as it is of human nature to seek revenge for every pain inflicted upon him, Rawlings came into power through military means to seek revenge for all the pain inflicted upon him in the past. He knew gaining power would be the only way to show his hatred and have his revenge best served.  [6]  This is because having the power he needs, all he has to do is to order for the people responsible for his pain to either be killed or assassinated. As a result of this shortfall of Machiavelli which Rawlings also exhibited, most affected Ghanaians even after the change from a military government to democratic governance still cann ot find it in their hearts to forgive him for his actions. It is for this reason that the National Reconciliation Commission (NRC) was set up. In addition, Machiavellis concept makes mention of the fact that the end justifies the means. He says that if the action a leader takes brings about catastrophe in an area of specialization or nationwide despair then the action taken should not be regarded as a good one.  [7]  Combining this concept to the idea of establishing fear amongst ones followers, some Machiavellian leaders tend to modify this act by protecting the citizens by any means possible so as to be loved by them. When the Americans annexed Iraq, the Iraqis tried to resist their forces even though they were technologically more competent and outstripped them in terms of their quantity, Saddam Hussein having inculcated a great amount of fear in and hatred for Americans in his followers. He made himself an adherent of the Machiavellian style of leadership. Also, as a result of the fear the Tunisian president drum in his people, the only way they could show they were fed up with all his activities was have someone st art the protest and this was done by the unemployed and frustrated young man who felt the only way his voice could be heard was to set himself on fire. Again, this action did not just end there. Egyptians under the rule of Hosni Mubarak saw this as a platform to also voice out their values. Therefore one can say that all these people were simply quiet because of the brutal fear they had for their various leaders and were thus waiting for the right moment to retaliate. Furthermore, Machiavelli in his book wrote about a leader (the prince) being feared rather than loved by his people. Here, this situation would not work in a democratic society where the people decide how long one should be a leader but in the communist society like China, the leader could in his own discretion decide to practice the Machiavellian style of leadership and it would work perfectly for him since he has to instill fear in his followers due to the fact that it is less likely for them to revolt against the government or protest by defying authority.  [8]   In conclusion, these Machiavellian leaders mentioned above, considering the good and bad sides of Machiavellis thoughts on good leadership has led them to impact their nations in a negative manner. Most of the countries like Egypt, Libya, Tunisia, among others are still in a state of unrest and this posses as a threat to the surrounding nations since there is the fear that such actions could be transferred.

Sudan: Social Inequality, the Fight for NaturalResources, Civil War Ess

Sudan: Social Inequality, the Fight for NaturalResources, Civil War Ethics of Development in a Global Environment: War& Peace Fighting between the Muslim government in Khartoumand Christian rebel forces located in southern Sudan has long been ignored.This struggle has caused nothing but devastation and depravation for in theregion. More than two millionpeople have died as a result of the conflict, including many innocent civilians. In addition, extremely valuableresources that would surely benefit the entire global economy, are beingneglected and the with the minimized benefits only helping a few . As is the case in most if not all civilwars power is what each side is struggling over. .The north and south werejoined for no good reason and their religious and cultural differences haveadded fuel to their dispute. Since the conflict began in 1983, the re-appearanceof war between Northern and Southern Sudan has generally been interpreted as atypical ethno-religious conflict deriving from differences between Muslims andChristians, or Arabs and Africans. While this categorization had served as anaccurate description of the earlier manifestation of this conflict in the 1950s,it is widely believed that the nature of the conflict has evolved. Though classifying this war as anethno-religious one still has some bearing on how the war is being conductedand perceived, the main reasons for fighting definitely transcend race andreligion to a certain extent. Conflicts are processes, not static events,and over the last three decades the developments in the Sudan have graduallyand consistently changed the nature of the conflict from being a classicethno-religious conflict. This warnow mainly focuses on the seizure of the area... ...ths of over two million. If the U.S. wants to get to the oil it is imperative theydeal with the humanitarian crisis and avoid the foreign policy mistakes theyhave made in the past. [1] SudanA Political And Military History:http://news.bbc.co.uk/2/hi/world/analysis/84927.stm [2] Ibid [3] Sudan A Political And Military History:http://news.bbc.co.uk/2/hi/world/analysis/84927.stm! [4] Why Doesnt The World Act?:http://news.bbc.co.uk/2/hi/world/analysis/84985.stm [5] Suliman, Mohamed. Civil War In Sudan: The Impact OfEcological Degradation. [6] Bussiness and Human Rights:http://www.business-humanrights.org/Sudan.htm [7] U.S. Warns Khartoum over attacks:http://news.bbc.co.uk./2/hi/africa/1859987.stm [8] U.S. Warns Khartoum over attacks:http://news.bbc.co.uk./2/hi/africa/1859987.stm [9]http://www.pbs.org/newshour/bb/africa/jan-june99/sudan.html

Dettol Soap

Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes up 4. % of Dettol's total mixture,[1] with the rest composed of pine oil, isopropanol, castor oil soap, caramel, and water. Because several of the ingredients are insoluble in water, Dettol produces a white emulsion of oil droplets when diluted during use. Diluted Dettol can also be used to treat acne[2] in small quantities, but it must not come into contact with eyes, mouth, or nasal passage[citation needed]. Its topical application is a remedy for boils (skin abscess). [citation needed] Like other household cleaners, Dettol is poisonous and should not be ingested.In an extreme case, a forty-two-year-old British man died from Dettol overexposure in May 2007. [3] The company ran a controversial advertising campaign where it claimed that your toilet seat was cleaner than kitchen work surfaces. It was forced to withdraw the campaign. In Australia, the use of Dettol in a spray bottle is used to combat Cane Toads, as spraying the disinfectant kills the toads quickly. Dettol has been a highly reputable producer of hygiene products in the UK for numerous years. They are a company that takes great pride in the accomplishments and achievements that they have made.With numerous products working for both them and the customers that use them they have made great strides in keeping hygiene in the home and office around the country. Dettol handwash is a very common product that can be found filling many of the soap dispensers in restaurants, schools and even hospitals in this country . The Dettol antiseptic liquid can also be found in many of these areas. Both work well in keeping the harmful bacteria that infects people at bay, and thus reduces the amount of germs that are spread to others.People that access these products should be sure to follow the directions on how to use them properly if they are to get the full benefits of these products. If this is done then you can rest easy knowing that the harmful germs and bacteria are being cleansed from the areas that had come into contact with. STRATEGIES AND OBJECTIVES Reckitt Benckiser's objective is to generate above industry average profitable growth by: †¢ Focusing on building the power brands in high growth categories †¢ Geographic expansion of the portfolio †¢ Continuous innovation Higher investment in brand building †¢ Margin expansion and cash conversion to fund reinvestment in core brands and to grow returns to shareholders. †¢ Selective add-on acquisitions DETTOL PRODUCTS Dettol soaps Dettol liquid Dettol hand wash Dettol Prickly powder Dettol multi purpose cleaner Which includes dishwasher, floor mopping liquid, washroom cleaner, kitchen cleaner I have chosen Dettol Soap MARKETING STRATEGY SITUATIONAL ANALYSIS Soap is a major consumer item and there is a huge demand and potential in this market particularly the anti – bacterial segment.The anti bacterial market segment has grown year on year by more than 7 % percent due to increased consumer awareness and education on the benefits of anti-bacterial soaps. As a result, the pie is growing bigger every year. Some uncontrollable situational factors that are faced by the Reckitt Benckiser Pakistan and Dettol soap are as follows, †¢Demand: Although the demand for Reckitt Benckiser products is very high but when we talk about the demand of the Dettol soap the demand is growing in the antibacterial category.The market share of Dettolsoap is more than 10 % in Pakistan out of the Rs 11 billion soap mark et. †¢Competition: There was no direct competitor of Dettol soap at the time of launching but today; two brands are directly competing Dettol. Safeguard (P & G) and lifebuoy (Unilever) are direct competitors †¢Legal/political: these are the uncertainties that are extremely variable in the political conditions of Pakistan. Constant political instability does affect the company in terms of building new relations with new governments all the time. Social and Cultural factors: the company has to be very careful in the implementation of its promotional campaigns, since the social cultural environment of Pakistan is very conservative and any suggestive advertisements usually face a lot of negative reactions on the part of the consumer. †¢Other factors: like the government regulations and technological advancements have had no significant effect on the product and the company. MARKETING ANALYSISIn the mind of the consumer, anti-bacterial soap should have the following: A pro duct whose core function is to clean skin, making it softer and smoother, while leaving a feeling of freshness behind. Good perfume and foam combine to deliver this freshness experience. The key functional benefit is that it removes dirt, oiliness and other impurities from skin. Germs are not top-of-mind for the average consumer, but are a function of Dirt and disease. Research led us to know that consumers are largely unaware of the diverse nature of ‘jaraseem’.They just know that Germs (jaraseem) are the bad guys. They don’t know that there are different types of germs. Different antibacterial competitors are trying to own a higher ground by building on already present germ-kill equity. Like Dettol has given it’s slogan of â€Å"Dettol protects against a wide range of unseen germs, including bacteria and viruses† While safeguard is focusing on ‘Din Raat Lagataar Tahaffuz’ which is more powerful in the mind of the consumer. Lifebuoy is following the â€Å"germ buster’s† strategy. TARGET MARKETThe target market for Dettol soap is all households (primarily mothers) who can afford buying soap and who want to fulfill an everyday need (primarily bathing) that provides them and their family with a 100% anti-bacterial solution – complete protection from all germs/ bacteria and cleanliness from dirt / grime. MARKET DEMOGRAPHICS (GEOGRAPHIC, DEMOGRAPHICS, BEHAVIORAL FACTORS) The target markets analysis of Dettol soap is:- Geographic location Include almost all Urban; suburban; small town; and some rural areas of Pakistan Demographics Gender Male; female mainly mothersAge 18years to 45 years Socioeconomic status Mainly targeting middle class and upper middle class in urban and sub-urban areas – primarily cities and surrounding areas. Rural market penetration is limited and is primarily driven through indirect channels (e. g. Wholesale) Psychographics Young housewives and mothers who care about t he health and well being of their family. MARKET NEEDS (QUALITY CRAFTSMANSHIP, INNOVATIVE DESIGNS, CUSTOMER SERVICE) RB is conscious of the changing consumer needs and trends and is constantly conducting market research to assess opportunities and threats.Quality of the product is the number 1 priority as well as research on new variants. The next planned variant is Dettol Herbal soap. In addition, a new customer hotline has also been added to get instant feedback on product use, problems and activities. MARKET TRENDS The soap market has been most affected by the recent sky rocketing price of palm oil which is the primary ingredient of soap noodles. This has caused the average price of soap noodles to increase by 20% – 25 % forcing producers (also RB) to increase prices of their soap products by almost as much so as not to put excessive pressure on their margins.This will undoubtedly result in decrease in soap sales volumes (higher prices means less consumer off take) as well as disruption in the market due to several quoted prices of the same product available resulting in dissonance in the wholesale and retail markets as well as confusion in consumer buying decisions at the point of sale. MARKET GROWTH The overall soap market is growing by 10 % while the antibacterial segment is growing by 7%. Hence, there is a lot of potential in the market for growth and additional brand penetration and brand building.SWOT ANALYSIS THE STRENGTHS †¢ The brand’s Germ-kill heritage (brown liquid) is seen as strong and adds on trustworthiness (RTB) †¢ Excellent for treating skin irritations, cuts/bruises and seasonal applications †¢ Brand comes from a reputable (old) company †¢ Loyal following of ‘Original’ THE WEAKNESSES ?Not perceived as an ‘everyday soap’ due to: ?Smell – strongly associated with hospitals ?Is harsh on skin – makes skin dry ?Does not make satisfying lather ?Shape not user-friendly ?No awareness of variants No perceived as a dynamic, innovative and contemporary brand ? Low Top-of-Mind recall: Communication not engaging THE OPPORTUNITY ?Leverage the powerful brand equity associated with the Dettol Brand to make Dettol Soap an everyday use proposition. ? THE THREATS Other main players in the antibacterial soap category (Safeguard and Lifebuoy) have positioned their brands for everyday use against bacteria – Dettol soap positioning lacks that desired everyday benefit and experience! COMPETITION ANALYSISHere is a brief description about the antiseptic soap producing companies Dettol soap is a brand of Reckitt Benckiser Pak Ltd and it has been operating in Pakistan since 1999 after taking over from Reckitt & Colman. Market share of Dettol soap in the soap market is around 10% at the end of December 2007. The Dettol soap users have the perception that it is effective in germ kill with the medicinal smell of Dettolliquid which is used for Bruises & Cuts, Insect b ites, washing of clothes, Mopping of floors, Shaving, Bathing and Cleansing of skin and used mostly during summers.Its functional core need is incidental antibacterial. Safeguard ® is the No. 1 antibacterial soap worldwide; it is the only bar soap registered with the FDA. Safeguard is designed to provide excellent germ protection for the whole family. Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining â€Å"health & hygiene† in Pakistan. It is an anti-bacterialsoap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world.The market share of safeguard is the biggest in antiseptic soapcategory with 22 % share. Safeguard users have the perception that it is providing them with Continuous Germ Protection, Gentle on skin, Smells Good, has a easy to grasp shape and the functional needs portrayed is of an everyday soap with germ protection. Lifebuoy is one of Unilever's oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their mission for better personal hygiene.Lifebuoysoap aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. Lifebuoy has a market share of 16 %. Lifebuoy users see the soap as a decent quality, affordable germ protection agent containing carbolic acid as its germ protection agent and its functional need portrays that it is an everyday soap with germ protection for the middle and lower middle class. OPPORTUNITY ANALYSISBased on the competitive analysis, Reckitt Benckiser found out that there are a lot of opportunities which will help the New Dettol soap capitalize a greater market share. New Dettol Soap’s ability to gain real consumer insights, to launch products and variants that c onsumers actually want, supported by insightful advertising that talks to consumers in their own language, are all vital elements, which will lead to success of Dettol and the New Dettol soap as a brand. †¢ Extensive Market Growth †¢ Market Penetration and Market Expansion. Achieving High Gross Margins †¢ High Customer Services and Satisfaction †¢ New Product Development and Entrepreneurship. PRODUCT OFFERING The product is offered in 5 variants (2 skus – 115 Gms and 70 Gms): †¢ Original: Contains essence of the Dettol antiseptic solution †¢ Skincare: Contains moisturizer for Skin care. †¢ Active: Contains Active cleaning agent for Active cleaning. †¢ Fresh: Contains Fresh scent for a Fresh feeling. †¢ Sensitive: Contains Skin-friendly ingredients for Sensitive skin. POSITIONING STRATEGY Positioning Against CompetitorDettol is positioned as a premium brand which the mother chooses for 100% protection against all germs and bacteria for her family. The mother of the family is the focal point for Dettol Soap positioning compared to Safeguard and Lifebuoy which focuses on children. Positioning In Relation To Product Attribute: The primary positioning vis a vis product attribute is that Dettol Soap has the essence of Dettol Solution, the no. 1 antiseptic brand in the world trusted by families everywhere for over a century – which its competitors do not posses. Hence, it is considered a premium brand in the anti-bacterial segment.Positioning by price and quality As Dettol is a premium brand, it is priced at a premium to its competitors (Safeguard and Lifebuoy). Being premium means there will be no compromise in quality as the link between price and quality exists and customer is always willing to pay more for perceived quality which in the case of Dettol soap, he/she does! MARKETING MIX STRATEGY PRICING STRATEGY Price v/s non price competition Dettol soap is priced at retail price of Rs. 38. 00 (115 gms) and Rs. 26. 00 (70 gms) which is at a premium of Rs 3 and Rs. 2 to its competition (Safeguard and Lifebuoy).Discounts and allowances RB give a special trade offer on Dettol Soap of 2% during the summer season so as to push to product into retail and an additional discount of 4 % to wholesalers to maximize loading in the channel and improved distribution when demand (consumer pull) is maximum. In addition, for the months of June to August – RB runs a special consumer promotion pack of three DettolSoaps (in one package) with a Rs. 19 price off on a purchase of three soap bars. Geographic pricing strategy In pricing the seller must consider the cost of shipping.There are different geographic strategies. But RB utilizes the uniform delivering pricing (the same delivering price quoted to all buyers regardless of their location) for Dettol Soap. DISTRIBUTION STRATEGY CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCT There are 2 primary channels of distribution for Dettol soap: Distributors and sub distributors: The company sells the products to its appointed distributors and sub distributors (+300 all over Pakistan) that are responsible for the distribution of pre-defined geographical areas who distribute it further to wholesalers and/or retailers.The retail distribution is further classified into TOP STORES (TSP’s) which include all the high profile outlets like al-fatah, HKB, Akbari stores etc and whole sale comprises of categories of diamond, gold and silver divided on the based on their average purchase per month and from here the product reaches the point of sale for the customer. Direct Delivery (Key Accounts) The company provides direct delivery to select large customers like institutional buyers of key accounts which sell directly to the consumer (in case of USC and CSD) or to small retailers / end-consumer (in case of MAKRO / METRO).INTENSITY OF DISTRIBUTION RB has an intensive distribution strategy of the product through its distributors that cover e very geographical area and who resell onwards to wholesalers and retailers. There is also direct delivery service to key accounts (USC, CSD, MAKRO &METRO). Every available channel is utilized for maximum distribution and coverage to all the hypermarkets, supermarkets, general stores, kiryana stores and medical stores. The company also has in place a RDF (rural development force) which is covering the rural areas and exploring new markets for potential market penetration.PRODUCT STRATEGY Consumer and biz product Dettol soap is a fast moving consumer product. Convenience good It is an essential good vis-a-vis it’s target market, which is all households (primarily mothers) who can afford buying soap and who want to fulfill an everyday need (primarily bathing) that provides them and their family with a 100% anti-bacterial solution – complete protection from all germs/ bacteria and cleanliness from dirt / grime. Product mix The five variants provide an ideal product mix in terms of consumer needs i. e.Original with Dettol Solution, Skincare with moisturizer, Active with active cleaning agent, fresh with fresh scent and Sensitive for sensitive skin. A new launch of Dettol Herbal Soap, which takes the tally of soaps to six variants. Unique Proposition that Dettol Herbal Soap has to offer is: â€Å"The fundamental idea is that ordinary beauty soaps only offer aspects of beauty but what healthy skin requires is both freedom from germs and the use of natural extracts; something only offered by Dettol Herbal Soapwhich provides not only Maximum Protection from germs but also contains Aloe Vera, Avocado oil and botanical extracts. Product line extension and uses The product is used primarily for showering / bathing but is also used for hand washing. A product line extension is Dettol Hand wash which is also available under the Dettol Brand. Product Life Cycle Since this is a Fast Moving Consumer Product, the average product life cycle of this product (if use d every day) is 30 days and 2 years if not in use (if stored in a cool and dry location). The brand is entering from growth to maturity. ADVERTISING AND PROMOTION STRATEGY COMMUNICATION STRATEGY OF DETTOL SOAP Reposition Dettol soaps range as a preferred everyday use solution for the whole family† COMMUNICATION OBJECTIVES †¢ Announce new & improved Dettol soap. †¢ Protection against a wide range of unseen germs (including bacteria & viruses). †¢ Better experience (lather / perfume / feel-on-skin). †¢ Show all 5 variants of new Dettol soap. AGENCY SELECTION Almost 135 Advertising agencies exist in market but Reckitt Benckiser has selected Manhattan International Limited (MIL) Advertising Company because of their outstanding work in Pakistani market.BUDGET Dettol soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Dettol soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Dettol liquid. MARKETING COMMUNICATION METHODOLOGIES This is a summary section. Give a brief overview of your advertising, consumer promotions, personal selling, sponsorship programs and database programs.Discuss the relative mix of each of these components and how you will integrate them together into seamless plan. This discussion should relate back to your Marketing Communication Objective and how these methodologies will help in accomplishing the objective. Different advertising rates of various media vehicles have been given in the appendix 1, 2, 3 and 4. ADVERTISING (TVC) Television is still the primary medium for advertising for Dettol soap, and print also forms a crucial part of the communications strategy. But increasingly campaigns are integrated across all these communication channels.All advertisements of Dettol soap are a blend of hard sell and sof t sell advertising, as all the Dettol soapadvertisements first show the ingredient it contains (Dettol Antiseptic solution) and then portray the emotional benefit for the user which revolves around the theme of a mother and children in which the mother is the one who makes her family use Dettol soap as she is one who decides what is best for her family in personal health, indicating that the target market of Dettol soap are the health conscious mother’s of young children. The main model used in almost all of the Dettol ad campaign is mahnoor baloch.When it comes to advertising, DETTOL prefers TV because of their philosophy that; â€Å"HEALTH AND HYGIENE ALWAYS COMES FIRST. † Thus TV is the best media, as you can show how Dettol soapkeeps you hygienically clean and protected and gives you daylong protection from body odour. Apart from this, in Pakistan, TV is a strong medium, it has highest reach. Thus a large part of advertising budget is focused on TV. Dettol soap spe nds around 60 % of the TV advertising budget on all channels with high rating points like PTV, PTV WORLD, GEO, ARY, INDUS VISION etc. Dettol soap advertises highly in summer season i. . mid of the year, as people prefer frequent washes in such seasons to keep hygienically clean and long lasting protection against body odour. MEDIA PLAN-TV Dettol has devised a well approached media plan which covers almost all of the major channels which are covered through high frequency spots on all (over 12 minutes per channel per day! ), with the Dettol soap ad showing in the headline news of geo and PTV. Cable branding has also been carried out two major cities, in Karachi – world call channel branding (72 spots/day) and in Lahore – cable spots (72 spots/day).CONSUMER PROMOTION Dettol soap also provides additional support by giving away various consumer promotions to provide the consumer with the extra value benefit. The consumer promotion introduced by Dettol soap was that on a pu rchase of three soaps the consumer will get a saving of Rs 19. The consumer promotion is as under. Another consumer promotion opportunity as a part of new product promotion and sampling effort has been carried out at METRO stores in Lahore and Islamabad where a free soap bar is being offered on a single purchase of the new product, Dettol MPC.INSTORE PLACEMENT STRATEGY Dettol soap has also planned an in-store placement strategy to promote and market their product so to have maximum visibility to the consumer; they have assigned dedicated shelves to the product and are also promoting their product in metro and makro aswell. Their placement strategy is mainly focused on O Place Dettol Soap next to Safeguard O Equal or more facing than Safeguard. O Place between Lux & Safeguard where Possible. O Build brand block wherever possible.

Summer. The Writing Heat is Off. Prepare for the Next Season

You might have noticed that the number of orders is heading down. It’s nothing out of the ordinary – the studying year is over. Surely, it doesn’t mean that you’ll have nothing to do the upcoming 2 months. Surely, not! Below we offer 6 great ideas how you can spend summer with a benefit. 1. Have rest You’ve deserved it. A couple of weeks will surely relieve the tension, let your head wander in the dream island, revive your imagination, let your brain digest the accumulated knowledge and skills. Have a lot of sleep, physical activity and communication. You will never get physical results of rest, but it will definitely repay you in full next fall. 2. Think over the blog posts When you are working on one of your projects, and simultaneously trying to bid on other projects, it’s quite difficult to allocate some time to write a blog post. Not only writing takes time, but also the efforts to come up with a decent topic. Usually, writers end up with a poorly written blog post, which normally has a negative effect rather than positive. So, to avoid such situations, think over the blog posts in advance. Make up a rough plan and prepare up to 5 posts, which you will be posting from time to time. 3. Educate yourself The world undergoes changes day after day. The knowledge mass adds up every single minute. It’s getting harder and harder to keep up. But you’ve got summer. It’s the perfect time! Read! Research! Analyze! Pick up the subject areas you are interested in, the ones you believe will be trendy next season. This will definitely add up some value to your writer’s profile. 4. Arrange all the mess Cluttered desk, cluttered disk C, lots of mess in your head. It’s time to clean up. Do spend several hours (or even days) sorting out the folders in your PC, papers all over your desk and thoughts all over your head. Once the territory is clean, you will be ready to absorb new knowledge and produce new masterpieces. 5. Analyze your writing Once everything is sorted out, it’s time to look through your writings. This time look at it skeptically, meticulously and tough. Don’t spare yourself! Criticize and make conclusions. 6. Update your ThePensters profile Surely, you have some new writing samples or skills added since the last time you modified your profile. Do update your profile with the achievements of the past. Style it up and be ready for a bulk of new orders next season!